An ERP Study of the Temporal Course of Gender–Color Stroop Effect

Pink and blue colors have been found to associate with gender stereotypes in previous Western studies. The purpose of the present study was to explore the neuropsychological processing basis of this effect in contemporary Chinese society. We presented stereotypically masculine or feminine occupation...

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Main Authors: Yingli Li, Juan Du, Qingfang Song, Sina Wu, Lihong Liu
Format: Article
Language:English
Published: Frontiers Media S.A. 2021-01-01
Series:Frontiers in Psychology
Subjects:
Online Access:https://www.frontiersin.org/articles/10.3389/fpsyg.2020.613196/full
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author Yingli Li
Juan Du
Qingfang Song
Sina Wu
Lihong Liu
author_facet Yingli Li
Juan Du
Qingfang Song
Sina Wu
Lihong Liu
author_sort Yingli Li
collection DOAJ
description Pink and blue colors have been found to associate with gender stereotypes in previous Western studies. The purpose of the present study was to explore the neuropsychological processing basis of this effect in contemporary Chinese society. We presented stereotypically masculine or feminine occupation words in either pink or blue colors to Chinese college students in a modified Stroop paradigm, in which participants were asked to classify each occupation word by gender as quickly and accurately as possible. Event-related potential (ERP) signals were concurrently recorded in order to identify the temporal dynamics of gender stereotypical interference effect. The behavioral results showed that pink–masculine stimuli elicited a longer response time and lower accuracy than blue–masculine stimuli in the participants, while no such differences were observed between pink–feminine and blue–feminine conditions. The ERP results further revealed distinctive neural processing stages for pink–masculine stimuli (i.e., in comparison to the other three types of stimuli) in P200, N300, N400, and P600. Overall, our results suggested that pink but not blue was a “gendered” color in Chinese culture. Moreover, our ERP findings contributed to the understanding of the neural mechanism underlying the processing of gender–color stereotypes.
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spelling doaj.art-9d329131c80840f69ce1832cc29bbf792022-12-21T22:40:17ZengFrontiers Media S.A.Frontiers in Psychology1664-10782021-01-011110.3389/fpsyg.2020.613196613196An ERP Study of the Temporal Course of Gender–Color Stroop EffectYingli Li0Juan Du1Qingfang Song2Sina Wu3Lihong Liu4Department of Psychology, Soochow University, Suzhou, ChinaDepartment of Psychology, Soochow University, Suzhou, ChinaDepartment of Applied Human Sciences, Western Kentucky University, Bowling Green, KY, United StatesSchool of Chinese Language and Literature, Beijing Foreign Studies University, Beijing, ChinaDepartment of Psychology, Guangdong University of Foreign Studies, Guangzhou, ChinaPink and blue colors have been found to associate with gender stereotypes in previous Western studies. The purpose of the present study was to explore the neuropsychological processing basis of this effect in contemporary Chinese society. We presented stereotypically masculine or feminine occupation words in either pink or blue colors to Chinese college students in a modified Stroop paradigm, in which participants were asked to classify each occupation word by gender as quickly and accurately as possible. Event-related potential (ERP) signals were concurrently recorded in order to identify the temporal dynamics of gender stereotypical interference effect. The behavioral results showed that pink–masculine stimuli elicited a longer response time and lower accuracy than blue–masculine stimuli in the participants, while no such differences were observed between pink–feminine and blue–feminine conditions. The ERP results further revealed distinctive neural processing stages for pink–masculine stimuli (i.e., in comparison to the other three types of stimuli) in P200, N300, N400, and P600. Overall, our results suggested that pink but not blue was a “gendered” color in Chinese culture. Moreover, our ERP findings contributed to the understanding of the neural mechanism underlying the processing of gender–color stereotypes.https://www.frontiersin.org/articles/10.3389/fpsyg.2020.613196/fullgender stereotypegender–color interferencepinkblueStroop effectERP
spellingShingle Yingli Li
Juan Du
Qingfang Song
Sina Wu
Lihong Liu
An ERP Study of the Temporal Course of Gender–Color Stroop Effect
Frontiers in Psychology
gender stereotype
gender–color interference
pink
blue
Stroop effect
ERP
title An ERP Study of the Temporal Course of Gender–Color Stroop Effect
title_full An ERP Study of the Temporal Course of Gender–Color Stroop Effect
title_fullStr An ERP Study of the Temporal Course of Gender–Color Stroop Effect
title_full_unstemmed An ERP Study of the Temporal Course of Gender–Color Stroop Effect
title_short An ERP Study of the Temporal Course of Gender–Color Stroop Effect
title_sort erp study of the temporal course of gender color stroop effect
topic gender stereotype
gender–color interference
pink
blue
Stroop effect
ERP
url https://www.frontiersin.org/articles/10.3389/fpsyg.2020.613196/full
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