Technological integration of marketing in the supply chain of a transport company
The speed of movement of goods, information and services determines the success and the efficiency of a transport company that wants to meet the needs of the customer. Consumers want better quality services, greater variety of products, more innovation and better service, but at a lower price, and...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Vilnius Gediminas Technical University
2023-12-01
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| Series: | Business: Theory and Practice |
| Subjects: | |
| Online Access: | https://tede.vgtu.lt/index.php/BTP/article/view/17362 |