A hybrid banking websites quality evaluation model using AHP and COPRAS-G: a Turkey case
The quality of websites can directly influence bank's effectiveness. Therefore, the effective evaluation of the quality of bank websites is a point of concern for customers, owners, and researchers. The primary goal of the study is to propose a hybrid model of AHP and COPRAS-G methods for evalu...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Vilnius Gediminas Technical University
2014-12-01
|
| Series: | Technological and Economic Development of Economy |
| Subjects: | |
| Online Access: | https://journals.vgtu.lt/index.php/TEDE/article/view/3439 |