Towards the Co-evolution of Food Experience Search Spaces Based on the Design Weltanschauung Model in Food Marketing
Contemporary socio-technological shifts within global societies indicate that the preferences and values of a converging, well-informed and digitally connected society have shifted towards a movement based on sustainability and healthy and environmentally friendly common values. The effect of artifi...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Taylor & Francis Group
2021-01-01
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| Series: | Cogent Business & Management |
| Subjects: | |
| Online Access: | http://dx.doi.org/10.1080/23311975.2021.1901643 |
| _version_ | 1798033925940969472 |
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| author | Qeis Kamran Saskia Topp Jörg Henseler |
| author_facet | Qeis Kamran Saskia Topp Jörg Henseler |
| author_sort | Qeis Kamran |
| collection | DOAJ |
| description | Contemporary socio-technological shifts within global societies indicate that the preferences and values of a converging, well-informed and digitally connected society have shifted towards a movement based on sustainability and healthy and environmentally friendly common values. The effect of artificial intelligence has changed the nature of marketing and communication between firms and markets. Food marketers need to adjust to this new situation and integrate proven interdisciplinary theoretical frameworks, as these approaches can be aligned to address this situation. Due to the limitations of traditional-marketing-theory, the field has not captured this gap by addressing emerging trends effectively. We address these new developments by introducing the design of the Weltanschauung model, which is based on marketing within the dimensions of designing a firm-consumer-relationship based on cocreation and coevolution in the design and meaning search spaces. We apply a model-based-management methodology by aligning the nature of rigorous theory building and relevant practice via the design science research. |
| first_indexed | 2024-04-11T20:37:10Z |
| format | Article |
| id | doaj.art-9d6becc667924ead97789de94f9e10e6 |
| institution | Directory Open Access Journal |
| issn | 2331-1975 |
| language | English |
| last_indexed | 2024-04-11T20:37:10Z |
| publishDate | 2021-01-01 |
| publisher | Taylor & Francis Group |
| record_format | Article |
| series | Cogent Business & Management |
| spelling | doaj.art-9d6becc667924ead97789de94f9e10e62022-12-22T04:04:20ZengTaylor & Francis GroupCogent Business & Management2331-19752021-01-018110.1080/23311975.2021.19016431901643Towards the Co-evolution of Food Experience Search Spaces Based on the Design Weltanschauung Model in Food MarketingQeis Kamran0Saskia Topp1Jörg Henseler2Department of International ManagementInternational School of ManagementUniversity of TwenteContemporary socio-technological shifts within global societies indicate that the preferences and values of a converging, well-informed and digitally connected society have shifted towards a movement based on sustainability and healthy and environmentally friendly common values. The effect of artificial intelligence has changed the nature of marketing and communication between firms and markets. Food marketers need to adjust to this new situation and integrate proven interdisciplinary theoretical frameworks, as these approaches can be aligned to address this situation. Due to the limitations of traditional-marketing-theory, the field has not captured this gap by addressing emerging trends effectively. We address these new developments by introducing the design of the Weltanschauung model, which is based on marketing within the dimensions of designing a firm-consumer-relationship based on cocreation and coevolution in the design and meaning search spaces. We apply a model-based-management methodology by aligning the nature of rigorous theory building and relevant practice via the design science research.http://dx.doi.org/10.1080/23311975.2021.1901643food-marketingservice dominant logicdesignartificial intelligencecyber-physical-capabilities |
| spellingShingle | Qeis Kamran Saskia Topp Jörg Henseler Towards the Co-evolution of Food Experience Search Spaces Based on the Design Weltanschauung Model in Food Marketing Cogent Business & Management food-marketing service dominant logic design artificial intelligence cyber-physical-capabilities |
| title | Towards the Co-evolution of Food Experience Search Spaces Based on the Design Weltanschauung Model in Food Marketing |
| title_full | Towards the Co-evolution of Food Experience Search Spaces Based on the Design Weltanschauung Model in Food Marketing |
| title_fullStr | Towards the Co-evolution of Food Experience Search Spaces Based on the Design Weltanschauung Model in Food Marketing |
| title_full_unstemmed | Towards the Co-evolution of Food Experience Search Spaces Based on the Design Weltanschauung Model in Food Marketing |
| title_short | Towards the Co-evolution of Food Experience Search Spaces Based on the Design Weltanschauung Model in Food Marketing |
| title_sort | towards the co evolution of food experience search spaces based on the design weltanschauung model in food marketing |
| topic | food-marketing service dominant logic design artificial intelligence cyber-physical-capabilities |
| url | http://dx.doi.org/10.1080/23311975.2021.1901643 |
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