Female sexuality in magazines

This paper results from an investigation on the discourse of female sexuality carried by women's magazines in the years 2005 and 2006. 'Claudia' and 'Mulher dia-a-dia' were the documents analyzed through a qualitative investigative approach. The data construction was underta...

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Main Authors: Luciana Patrícia Zucco, Maria Cecília de Souza Minayo
Format: Article
Language:English
Published: Faculdade de Medicina de Botucatu (Unesp) 2010-01-01
Series:Interface: Comunicação, Saúde, Educação
Subjects:
Online Access:http://socialsciences.scielo.org/scielo.php?script=sci_arttext&pid=S1414-32832010000100009&lng=en&tlng=en
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author Luciana Patrícia Zucco
Maria Cecília de Souza Minayo
author_facet Luciana Patrícia Zucco
Maria Cecília de Souza Minayo
author_sort Luciana Patrícia Zucco
collection DOAJ
description This paper results from an investigation on the discourse of female sexuality carried by women's magazines in the years 2005 and 2006. 'Claudia' and 'Mulher dia-a-dia' were the documents analyzed through a qualitative investigative approach. The data construction was undertaken through critical discourse analysis, and female sexuality was approached from a constructivist perspective. The main results showed that the discursive conventions present in the reports gave shape to dual positions on contemporary Western sexual dynamics, such as: adoption of symmetrical sexual practices versus continuation of asymmetrical sexual practices; female sexual autonomy versus female sexual dependency; activeness versus passiveness; female pleasure versus male pleasure. Thus, we argue that sexuality remains doubly informed by hegemonic standards in force within society.
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spelling doaj.art-9d80801b0ef443c2b80488deabb7e6c42022-12-22T03:13:22ZengFaculdade de Medicina de Botucatu (Unesp)Interface: Comunicação, Saúde, Educação1414-32832010-01-015se10.1590/S1414-32832010000100009S1414-32832010000100009Female sexuality in magazinesLuciana Patrícia Zucco0Maria Cecília de Souza MinayoUniversidade Federal do Rio de JaneiroThis paper results from an investigation on the discourse of female sexuality carried by women's magazines in the years 2005 and 2006. 'Claudia' and 'Mulher dia-a-dia' were the documents analyzed through a qualitative investigative approach. The data construction was undertaken through critical discourse analysis, and female sexuality was approached from a constructivist perspective. The main results showed that the discursive conventions present in the reports gave shape to dual positions on contemporary Western sexual dynamics, such as: adoption of symmetrical sexual practices versus continuation of asymmetrical sexual practices; female sexual autonomy versus female sexual dependency; activeness versus passiveness; female pleasure versus male pleasure. Thus, we argue that sexuality remains doubly informed by hegemonic standards in force within society.http://socialsciences.scielo.org/scielo.php?script=sci_arttext&pid=S1414-32832010000100009&lng=en&tlng=enSexualidad femeninaMedios de comunicaciónDiscursosPublicaciones periódicas
spellingShingle Luciana Patrícia Zucco
Maria Cecília de Souza Minayo
Female sexuality in magazines
Interface: Comunicação, Saúde, Educação
Sexualidad femenina
Medios de comunicación
Discursos
Publicaciones periódicas
title Female sexuality in magazines
title_full Female sexuality in magazines
title_fullStr Female sexuality in magazines
title_full_unstemmed Female sexuality in magazines
title_short Female sexuality in magazines
title_sort female sexuality in magazines
topic Sexualidad femenina
Medios de comunicación
Discursos
Publicaciones periódicas
url http://socialsciences.scielo.org/scielo.php?script=sci_arttext&pid=S1414-32832010000100009&lng=en&tlng=en
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