| Summary: | Because of the emotional media treatment of meetings between Algeria and Egypt, in the context of the CAN and World Cup 2010, and the politico-journalistic exercise of “hidden persuaders”, a simple qualification to a football tournament has turned into a serious political and social crisis between these two countries that have long lived under the banner of fraternity. In the present article, we will try, through a socio-semiotic approach, to understand the functioning of the media process which, for political ends, uses the myth of football (often loaded with identity values and political issues) as an alibi to impose an adjustment of representations and a shift in public opinion as well as collective behavior.
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