The effect of direct and extended contact on attitudes towards social robots

The development of social robots has the potential to address significant societal concerns, however, most people have limited experience of such technology. The present research investigated whether techniques borrowed from the psychology of intergroup relations – namely direct and extended contact...

Full description

Bibliographic Details
Main Authors: Marina Sarda Gou, Thomas L. Webb, Tony Prescott
Format: Article
Language:English
Published: Elsevier 2021-03-01
Series:Heliyon
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S2405844021005235
_version_ 1818870838396452864
author Marina Sarda Gou
Thomas L. Webb
Tony Prescott
author_facet Marina Sarda Gou
Thomas L. Webb
Tony Prescott
author_sort Marina Sarda Gou
collection DOAJ
description The development of social robots has the potential to address significant societal concerns, however, most people have limited experience of such technology. The present research investigated whether techniques borrowed from the psychology of intergroup relations – namely direct and extended contact – affect people's attitudes towards robots. Participants were provided with either direct contact with a social robot or extended contact (these participants watched a video recorded by a friend who had met the robot) before their explicit and implicit attitudes towards robots were measured. Results indicated that direct contact affected both explicit and implicit attitudes, while extended contact affected implicit attitudes. The implication of these findings is that contact with a robot, direct or indirect, can change attitudes; much as previous research has shown that contact with a person who is a member of an out-group can change attitudes towards that group. We conclude that methods and theories from the study of human intergroup relationships can be usefully applied to understand attitudes toward social robots.
first_indexed 2024-12-19T12:13:23Z
format Article
id doaj.art-9d9cac84e52347138f0eafa137317276
institution Directory Open Access Journal
issn 2405-8440
language English
last_indexed 2024-12-19T12:13:23Z
publishDate 2021-03-01
publisher Elsevier
record_format Article
series Heliyon
spelling doaj.art-9d9cac84e52347138f0eafa1373172762022-12-21T20:22:07ZengElsevierHeliyon2405-84402021-03-0173e06418The effect of direct and extended contact on attitudes towards social robotsMarina Sarda Gou0Thomas L. Webb1Tony Prescott2Department of Psychology, The University of Sheffield, UKDepartment of Psychology, The University of Sheffield, UKDepartment of Computer Science, The University of Sheffield, UK; Corresponding author.The development of social robots has the potential to address significant societal concerns, however, most people have limited experience of such technology. The present research investigated whether techniques borrowed from the psychology of intergroup relations – namely direct and extended contact – affect people's attitudes towards robots. Participants were provided with either direct contact with a social robot or extended contact (these participants watched a video recorded by a friend who had met the robot) before their explicit and implicit attitudes towards robots were measured. Results indicated that direct contact affected both explicit and implicit attitudes, while extended contact affected implicit attitudes. The implication of these findings is that contact with a robot, direct or indirect, can change attitudes; much as previous research has shown that contact with a person who is a member of an out-group can change attitudes towards that group. We conclude that methods and theories from the study of human intergroup relationships can be usefully applied to understand attitudes toward social robots.http://www.sciencedirect.com/science/article/pii/S2405844021005235Human-robot interactionContact theoryExtended contactAttitudesSocial robotics
spellingShingle Marina Sarda Gou
Thomas L. Webb
Tony Prescott
The effect of direct and extended contact on attitudes towards social robots
Heliyon
Human-robot interaction
Contact theory
Extended contact
Attitudes
Social robotics
title The effect of direct and extended contact on attitudes towards social robots
title_full The effect of direct and extended contact on attitudes towards social robots
title_fullStr The effect of direct and extended contact on attitudes towards social robots
title_full_unstemmed The effect of direct and extended contact on attitudes towards social robots
title_short The effect of direct and extended contact on attitudes towards social robots
title_sort effect of direct and extended contact on attitudes towards social robots
topic Human-robot interaction
Contact theory
Extended contact
Attitudes
Social robotics
url http://www.sciencedirect.com/science/article/pii/S2405844021005235
work_keys_str_mv AT marinasardagou theeffectofdirectandextendedcontactonattitudestowardssocialrobots
AT thomaslwebb theeffectofdirectandextendedcontactonattitudestowardssocialrobots
AT tonyprescott theeffectofdirectandextendedcontactonattitudestowardssocialrobots
AT marinasardagou effectofdirectandextendedcontactonattitudestowardssocialrobots
AT thomaslwebb effectofdirectandextendedcontactonattitudestowardssocialrobots
AT tonyprescott effectofdirectandextendedcontactonattitudestowardssocialrobots