A study of cross-cultural communication strategies of American TV series in China from the perspective of encoding and decoding —illustrated by the example of Modern Family
This paper analyzes the American drama “Modern Family” by using Stuart Hall’s “encoding/decoding” theory. Modern Family uses universal themes and a “modern” plot to attract Chinese viewers, and uses diverse characters to bring a sense of psychology and identity to decoders. The American values embod...
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| Format: | Article |
| Language: | English |
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EDP Sciences
2022-01-01
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| Series: | SHS Web of Conferences |
| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2022/18/shsconf_icprss2022_01007.pdf |