DO CREATIVE AND INNOVATIVE LEADERSHIP AFFECT PRODUCT QUALITY? EVIDENCE FROM CULINARY MSMEs

DO CREATIVE AND INNOVATIVE LEADERSHIP AFFECT PRODUCT QUALITY? EVIDENCE FROM CULINARY MSMEs

The creative economy actors in Bandung City are dominated by culinary MSMEs. To survive in a competitive environment, culinary MSMEs owners need to have creativity and innovation to create quality products. Several researchers have found that leadership is an important factor in business development...

Full description

Bibliographic Details
Main Authors: Maria Merry Marianti, Rizka Nugraha Pratikna, Fernando Fernando, Cindy Keziea Muntu
Format: Article
Language:English
Published: University of Brawijaya 2023-06-01
Series:Jurnal Aplikasi Manajemen
Subjects:
msmes
creative and innovative leadership
product quality
culinary business
Online Access:https://jurnaljam.ub.ac.id/index.php/jam/article/view/6580

Similar Items

Similar Items