NEW TRENDS IN THE CREATION OF TELEVISION ADVERTISING CONTENT
The article discusses the new trends in the creation of television advertising content, identifies innovative approaches in broadcast ads. Due attention is given to the new genre in the creation of promotional products, the analysis of the changed concept of attracting media persons to participate i...
| Main Author: | |
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| Format: | Article |
| Language: | English |
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Peoples’ Friendship University of Russia (RUDN University)
2015-12-01
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| Series: | RUDN Journal of Studies in Literature and Journalism |
| Subjects: | |
| Online Access: | http://journals.rudn.ru/literary-criticism/article/view/13341 |
| _version_ | 1818541463285268480 |
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| author | G A Miroshnichenko |
| author_facet | G A Miroshnichenko |
| author_sort | G A Miroshnichenko |
| collection | DOAJ |
| description | The article discusses the new trends in the creation of television advertising content, identifies innovative approaches in broadcast ads. Due attention is given to the new genre in the creation of promotional products, the analysis of the changed concept of attracting media persons to participate in advertising, the specifics of humorous advertising content. The article reveals the mechanism of production, development and perception of the joke. Describes the language games that enhance the comic effect. Samples of television advertising demonstrates the possibility of new trends in strengthening the attractiveness of communicative content, the efficiency of perception and memorization advertising offers brands |
| first_indexed | 2024-12-11T22:09:37Z |
| format | Article |
| id | doaj.art-9dcc2166a32d4ea28255f90ea473561e |
| institution | Directory Open Access Journal |
| issn | 2312-9220 2312-9247 |
| language | English |
| last_indexed | 2024-12-11T22:09:37Z |
| publishDate | 2015-12-01 |
| publisher | Peoples’ Friendship University of Russia (RUDN University) |
| record_format | Article |
| series | RUDN Journal of Studies in Literature and Journalism |
| spelling | doaj.art-9dcc2166a32d4ea28255f90ea473561e2022-12-22T00:48:51ZengPeoples’ Friendship University of Russia (RUDN University)RUDN Journal of Studies in Literature and Journalism2312-92202312-92472015-12-010312212813340NEW TRENDS IN THE CREATION OF TELEVISION ADVERTISING CONTENTG A Miroshnichenko0Российский университет дружбы народовThe article discusses the new trends in the creation of television advertising content, identifies innovative approaches in broadcast ads. Due attention is given to the new genre in the creation of promotional products, the analysis of the changed concept of attracting media persons to participate in advertising, the specifics of humorous advertising content. The article reveals the mechanism of production, development and perception of the joke. Describes the language games that enhance the comic effect. Samples of television advertising demonstrates the possibility of new trends in strengthening the attractiveness of communicative content, the efficiency of perception and memorization advertising offers brandshttp://journals.rudn.ru/literary-criticism/article/view/13341рекламный контентвербальный юморразвитие и кульминация шуткиэффект комическогоязыковые игры |
| spellingShingle | G A Miroshnichenko NEW TRENDS IN THE CREATION OF TELEVISION ADVERTISING CONTENT RUDN Journal of Studies in Literature and Journalism рекламный контент вербальный юмор развитие и кульминация шутки эффект комического языковые игры |
| title | NEW TRENDS IN THE CREATION OF TELEVISION ADVERTISING CONTENT |
| title_full | NEW TRENDS IN THE CREATION OF TELEVISION ADVERTISING CONTENT |
| title_fullStr | NEW TRENDS IN THE CREATION OF TELEVISION ADVERTISING CONTENT |
| title_full_unstemmed | NEW TRENDS IN THE CREATION OF TELEVISION ADVERTISING CONTENT |
| title_short | NEW TRENDS IN THE CREATION OF TELEVISION ADVERTISING CONTENT |
| title_sort | new trends in the creation of television advertising content |
| topic | рекламный контент вербальный юмор развитие и кульминация шутки эффект комического языковые игры |
| url | http://journals.rudn.ru/literary-criticism/article/view/13341 |
| work_keys_str_mv | AT gamiroshnichenko newtrendsinthecreationoftelevisionadvertisingcontent |