PENGARUH SERVICE PERFORMANCE, KEPUASAN, TRUST DAN KOMITMEN TERHADAP LOYALITAS NASABAH DI BANK SYARI’AH MANDIRI KUDUS
The research is subjected to measure empiric factors that influence on the consumer loyalities in Bank Syari’ah Mandiri (BSM) Kudus. There will be four variables influencing customer loyalities: service performance (serperf), satisfaction, trust and comitment. This reserach is quantitative research...
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| Format: | Article |
| Language: | English |
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Institut Agama Islam Negeri (IAIN) Salatiga
2016-01-01
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| Series: | Inferensi Jurnal Penelitian Sosial Keagamaan |
| Subjects: | |
| Online Access: | http://inferensi.iainsalatiga.ac.id/index.php/inferensi/article/view/331 |
| _version_ | 1819091134018748416 |
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| author | Anita Rahmawaty |
| author_facet | Anita Rahmawaty |
| author_sort | Anita Rahmawaty |
| collection | DOAJ |
| description | The research is subjected to measure empiric factors that influence on
the consumer loyalities in Bank Syari’ah Mandiri (BSM) Kudus. There
will be four variables influencing customer loyalities: service performance
(serperf), satisfaction, trust and comitment. This reserach is quantitative
research with positivistic paradigm. The object of the research is the
customer of this bank through accidental sampling then Ordinary least
square is applied.
The finding shows four independent variables but only two of them will
influence the customer loyalities that are satisfaction and comitment.
On the other hands variable of service performance and trust do not
influence toward customer loyalty. Even that only two variables the
Adjusted R2 is 0.727, it means that service performance, satisfaction,
trust and commitment could influence customer loyalities for about 72%
and the residue of 28% is shown through other variables outside the
research models. Finally, it could be conclude that the satisfaction and
comitment are important factors that influence customer loyalities of
Syaria bank in Kudus. |
| first_indexed | 2024-12-21T22:34:53Z |
| format | Article |
| id | doaj.art-9dd660237e4b4573ab5df502b3e6e385 |
| institution | Directory Open Access Journal |
| issn | 1978-7332 2502-1427 |
| language | English |
| last_indexed | 2024-12-21T22:34:53Z |
| publishDate | 2016-01-01 |
| publisher | Institut Agama Islam Negeri (IAIN) Salatiga |
| record_format | Article |
| series | Inferensi Jurnal Penelitian Sosial Keagamaan |
| spelling | doaj.art-9dd660237e4b4573ab5df502b3e6e3852022-12-21T18:48:00ZengInstitut Agama Islam Negeri (IAIN) SalatigaInferensi Jurnal Penelitian Sosial Keagamaan1978-73322502-14272016-01-0151538010.18326/infsl3.v5i1.53-80320PENGARUH SERVICE PERFORMANCE, KEPUASAN, TRUST DAN KOMITMEN TERHADAP LOYALITAS NASABAH DI BANK SYARI’AH MANDIRI KUDUSAnita RahmawatyThe research is subjected to measure empiric factors that influence on the consumer loyalities in Bank Syari’ah Mandiri (BSM) Kudus. There will be four variables influencing customer loyalities: service performance (serperf), satisfaction, trust and comitment. This reserach is quantitative research with positivistic paradigm. The object of the research is the customer of this bank through accidental sampling then Ordinary least square is applied. The finding shows four independent variables but only two of them will influence the customer loyalities that are satisfaction and comitment. On the other hands variable of service performance and trust do not influence toward customer loyalty. Even that only two variables the Adjusted R2 is 0.727, it means that service performance, satisfaction, trust and commitment could influence customer loyalities for about 72% and the residue of 28% is shown through other variables outside the research models. Finally, it could be conclude that the satisfaction and comitment are important factors that influence customer loyalities of Syaria bank in Kudus.http://inferensi.iainsalatiga.ac.id/index.php/inferensi/article/view/331Servperf, satisfaction, trust, comitment, customer loyalities. |
| spellingShingle | Anita Rahmawaty PENGARUH SERVICE PERFORMANCE, KEPUASAN, TRUST DAN KOMITMEN TERHADAP LOYALITAS NASABAH DI BANK SYARI’AH MANDIRI KUDUS Inferensi Jurnal Penelitian Sosial Keagamaan Servperf, satisfaction, trust, comitment, customer loyalities. |
| title | PENGARUH SERVICE PERFORMANCE, KEPUASAN, TRUST DAN KOMITMEN TERHADAP LOYALITAS NASABAH DI BANK SYARI’AH MANDIRI KUDUS |
| title_full | PENGARUH SERVICE PERFORMANCE, KEPUASAN, TRUST DAN KOMITMEN TERHADAP LOYALITAS NASABAH DI BANK SYARI’AH MANDIRI KUDUS |
| title_fullStr | PENGARUH SERVICE PERFORMANCE, KEPUASAN, TRUST DAN KOMITMEN TERHADAP LOYALITAS NASABAH DI BANK SYARI’AH MANDIRI KUDUS |
| title_full_unstemmed | PENGARUH SERVICE PERFORMANCE, KEPUASAN, TRUST DAN KOMITMEN TERHADAP LOYALITAS NASABAH DI BANK SYARI’AH MANDIRI KUDUS |
| title_short | PENGARUH SERVICE PERFORMANCE, KEPUASAN, TRUST DAN KOMITMEN TERHADAP LOYALITAS NASABAH DI BANK SYARI’AH MANDIRI KUDUS |
| title_sort | pengaruh service performance kepuasan trust dan komitmen terhadap loyalitas nasabah di bank syari ah mandiri kudus |
| topic | Servperf, satisfaction, trust, comitment, customer loyalities. |
| url | http://inferensi.iainsalatiga.ac.id/index.php/inferensi/article/view/331 |
| work_keys_str_mv | AT anitarahmawaty pengaruhserviceperformancekepuasantrustdankomitmenterhadaployalitasnasabahdibanksyariahmandirikudus |