Predicting Product Performance with Social Media
Last 20 years brought massive growth in IT&C world. Mobile solutions such as netbooks, laptops, mobile phones, tablets enable the wireless connection to the Internet. Anyone can ac-cess it anytime and anywhere. In this context, a part of the activities from the real world have a corresponden...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Inforec Association
2011-01-01
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| Series: | Informatică economică |
| Subjects: | |
| Online Access: | http://revistaie.ase.ro/content/58/05%20-%20Lica,%20Tuta.pdf |
| _version_ | 1819240628707393536 |
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| author | Liviu LICA Mihaela TUTA |
| author_facet | Liviu LICA Mihaela TUTA |
| author_sort | Liviu LICA |
| collection | DOAJ |
| description | Last 20 years brought massive growth in IT&C world. Mobile solutions such as netbooks, laptops, mobile phones, tablets enable the wireless connection to the Internet. Anyone can ac-cess it anytime and anywhere. In this context, a part of the activities from the real world have a correspondence in the online discussions. Social media in general and social networks in particular have turned into marketing tools for organizations and a place where people can express their opinions and attitudes about products.The paper shows how social media can be used for predicting the success of a product or service. To showcase this, two case studies are presented; a test to prove that the conversations that take place in social media are a good indicator of success and the second is an exercise to predict the winner of the Oscar for best picture in 2011. |
| first_indexed | 2024-12-23T14:11:02Z |
| format | Article |
| id | doaj.art-9de4a33032c949cca60daa0fc27c6443 |
| institution | Directory Open Access Journal |
| issn | 1453-1305 1842-8088 |
| language | English |
| last_indexed | 2024-12-23T14:11:02Z |
| publishDate | 2011-01-01 |
| publisher | Inforec Association |
| record_format | Article |
| series | Informatică economică |
| spelling | doaj.art-9de4a33032c949cca60daa0fc27c64432022-12-21T17:44:02ZengInforec AssociationInformatică economică1453-13051842-80882011-01-011524656Predicting Product Performance with Social MediaLiviu LICAMihaela TUTALast 20 years brought massive growth in IT&C world. Mobile solutions such as netbooks, laptops, mobile phones, tablets enable the wireless connection to the Internet. Anyone can ac-cess it anytime and anywhere. In this context, a part of the activities from the real world have a correspondence in the online discussions. Social media in general and social networks in particular have turned into marketing tools for organizations and a place where people can express their opinions and attitudes about products.The paper shows how social media can be used for predicting the success of a product or service. To showcase this, two case studies are presented; a test to prove that the conversations that take place in social media are a good indicator of success and the second is an exercise to predict the winner of the Oscar for best picture in 2011.http://revistaie.ase.ro/content/58/05%20-%20Lica,%20Tuta.pdfSocial MediaSocial NetworksPredictionMovieInternet |
| spellingShingle | Liviu LICA Mihaela TUTA Predicting Product Performance with Social Media Informatică economică Social Media Social Networks Prediction Movie Internet |
| title | Predicting Product Performance with Social Media |
| title_full | Predicting Product Performance with Social Media |
| title_fullStr | Predicting Product Performance with Social Media |
| title_full_unstemmed | Predicting Product Performance with Social Media |
| title_short | Predicting Product Performance with Social Media |
| title_sort | predicting product performance with social media |
| topic | Social Media Social Networks Prediction Movie Internet |
| url | http://revistaie.ase.ro/content/58/05%20-%20Lica,%20Tuta.pdf |
| work_keys_str_mv | AT liviulica predictingproductperformancewithsocialmedia AT mihaelatuta predictingproductperformancewithsocialmedia |