Sheep meat commercialization in the retail market in Brazilian cities
ABSTRACT This paper explored the mix market characteristics of sheep meat as a product for sale in different cities in the states of São Paulo and Paraná. For this, 81 products were purchased in 21 outlets sampled in a “non-probabilistic” manner for convenience and then subjected to analysis of yiel...
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| Format: | Article |
| Language: | English |
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Sociedade Brasileira de Zootecnia
2018-03-01
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| Series: | Revista Brasileira de Zootecnia |
| Subjects: | |
| Online Access: | http://www.scielo.br/scielo.php?script=sci_arttext&pid=S1516-35982018000100700&lng=en&tlng=en |
| _version_ | 1818082991827582976 |
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| author | Ricardo Firetti Ana Lúcia Luz Alberti Marilice Zundt Aline de Oliveira Santos Fabiola Cristine de Almeida Rego José Luis de Lima Astolphi |
| author_facet | Ricardo Firetti Ana Lúcia Luz Alberti Marilice Zundt Aline de Oliveira Santos Fabiola Cristine de Almeida Rego José Luis de Lima Astolphi |
| author_sort | Ricardo Firetti |
| collection | DOAJ |
| description | ABSTRACT This paper explored the mix market characteristics of sheep meat as a product for sale in different cities in the states of São Paulo and Paraná. For this, 81 products were purchased in 21 outlets sampled in a “non-probabilistic” manner for convenience and then subjected to analysis of yield of meat, bone, and fat. Imported products represented 20% of the total, being marketed in hypermarkets. It was observed that 37% of the total products were obtained in hypermarkets, 31% in supermarkets, 23% in butcher shops, and 8.6% in meat outlets. Almost 9% of the products had not undergone the official slaughter inspection system. The main types of products identified were palettes and legs with bones (33.3 and 24.7%, respectively); however, only 25% were satisfactorily displayed to consumers. The yields obtained in meat and deboned portions were 74% and 59% of the total weight, significantly affecting the average adjusted sales prices of the products, respectively US$13.01/kg sale price; US$17.82/kg deboned; and US$22.52/kg lean meat. The low yield of clean and boned meat observed in the samples can lead to negative experiences of these products by consumers. |
| first_indexed | 2024-12-10T19:30:54Z |
| format | Article |
| id | doaj.art-9de6d26ca92e4c08808e01a2348ac6a3 |
| institution | Directory Open Access Journal |
| issn | 1806-9290 |
| language | English |
| last_indexed | 2024-12-10T19:30:54Z |
| publishDate | 2018-03-01 |
| publisher | Sociedade Brasileira de Zootecnia |
| record_format | Article |
| series | Revista Brasileira de Zootecnia |
| spelling | doaj.art-9de6d26ca92e4c08808e01a2348ac6a32022-12-22T01:36:15ZengSociedade Brasileira de ZootecniaRevista Brasileira de Zootecnia1806-92902018-03-0147010.1590/rbz4720160354S1516-35982018000100700Sheep meat commercialization in the retail market in Brazilian citiesRicardo FirettiAna Lúcia Luz AlbertiMarilice ZundtAline de Oliveira SantosFabiola Cristine de Almeida RegoJosé Luis de Lima AstolphiABSTRACT This paper explored the mix market characteristics of sheep meat as a product for sale in different cities in the states of São Paulo and Paraná. For this, 81 products were purchased in 21 outlets sampled in a “non-probabilistic” manner for convenience and then subjected to analysis of yield of meat, bone, and fat. Imported products represented 20% of the total, being marketed in hypermarkets. It was observed that 37% of the total products were obtained in hypermarkets, 31% in supermarkets, 23% in butcher shops, and 8.6% in meat outlets. Almost 9% of the products had not undergone the official slaughter inspection system. The main types of products identified were palettes and legs with bones (33.3 and 24.7%, respectively); however, only 25% were satisfactorily displayed to consumers. The yields obtained in meat and deboned portions were 74% and 59% of the total weight, significantly affecting the average adjusted sales prices of the products, respectively US$13.01/kg sale price; US$17.82/kg deboned; and US$22.52/kg lean meat. The low yield of clean and boned meat observed in the samples can lead to negative experiences of these products by consumers.http://www.scielo.br/scielo.php?script=sci_arttext&pid=S1516-35982018000100700&lng=en&tlng=enlambmarketingmultivariate analysissheep industry |
| spellingShingle | Ricardo Firetti Ana Lúcia Luz Alberti Marilice Zundt Aline de Oliveira Santos Fabiola Cristine de Almeida Rego José Luis de Lima Astolphi Sheep meat commercialization in the retail market in Brazilian cities Revista Brasileira de Zootecnia lamb marketing multivariate analysis sheep industry |
| title | Sheep meat commercialization in the retail market in Brazilian cities |
| title_full | Sheep meat commercialization in the retail market in Brazilian cities |
| title_fullStr | Sheep meat commercialization in the retail market in Brazilian cities |
| title_full_unstemmed | Sheep meat commercialization in the retail market in Brazilian cities |
| title_short | Sheep meat commercialization in the retail market in Brazilian cities |
| title_sort | sheep meat commercialization in the retail market in brazilian cities |
| topic | lamb marketing multivariate analysis sheep industry |
| url | http://www.scielo.br/scielo.php?script=sci_arttext&pid=S1516-35982018000100700&lng=en&tlng=en |
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