Book Review Hospitality Marketing: Principles and Practice (2nd ed.)
The ideal person to write a review of books is definitely someone who has written a textbook himself. Bowie and Buttle indeed have made a promising effort to disseminate an important perspective on a subject related to hospitality. One might be quick to conclude that this text is just a dime a dozen...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
UUM Press
2020-02-01
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| Series: | Malaysian Management Journal |
| Online Access: | https://www.scienceopen.com/document?vid=94f97252-f9da-4f7c-9565-b9a387accfcc |
| _version_ | 1828005967320580096 |
|---|---|
| author | David Bowie Francis Buttle |
| author_facet | David Bowie Francis Buttle |
| author_sort | David Bowie |
| collection | DOAJ |
| description | The ideal person to write a review of books is definitely someone who has written a textbook himself. Bowie and Buttle indeed have made a promising effort to disseminate an important perspective on a subject related to hospitality. One might be quick to conclude that this text is just a dime a dozen and a window dressing of the first edition since not much space is dedicated to reflect on marketing theory and practice to the level of the state of the art. But this sort of unfair review is best left to those scholars who had experienced writing a textbook which is celebrated throughout the English speaking world, like Kotler or Drucker. The review here is a modest attempt to guide those who seek some idea and facts about the book before purchasing it. |
| first_indexed | 2024-04-10T07:49:01Z |
| format | Article |
| id | doaj.art-9de9ecefe7e943f1a5fe0e011cbad731 |
| institution | Directory Open Access Journal |
| issn | 0128-6226 2289-6651 |
| language | English |
| last_indexed | 2024-04-10T07:49:01Z |
| publishDate | 2020-02-01 |
| publisher | UUM Press |
| record_format | Article |
| series | Malaysian Management Journal |
| spelling | doaj.art-9de9ecefe7e943f1a5fe0e011cbad7312023-02-23T10:21:30ZengUUM PressMalaysian Management Journal0128-62262289-66512020-02-0110.32890/mmj.14.2010.8970Book Review Hospitality Marketing: Principles and Practice (2nd ed.)David BowieFrancis ButtleThe ideal person to write a review of books is definitely someone who has written a textbook himself. Bowie and Buttle indeed have made a promising effort to disseminate an important perspective on a subject related to hospitality. One might be quick to conclude that this text is just a dime a dozen and a window dressing of the first edition since not much space is dedicated to reflect on marketing theory and practice to the level of the state of the art. But this sort of unfair review is best left to those scholars who had experienced writing a textbook which is celebrated throughout the English speaking world, like Kotler or Drucker. The review here is a modest attempt to guide those who seek some idea and facts about the book before purchasing it. https://www.scienceopen.com/document?vid=94f97252-f9da-4f7c-9565-b9a387accfcc |
| spellingShingle | David Bowie Francis Buttle Book Review Hospitality Marketing: Principles and Practice (2nd ed.) Malaysian Management Journal |
| title | Book Review Hospitality Marketing: Principles and Practice (2nd ed.) |
| title_full | Book Review Hospitality Marketing: Principles and Practice (2nd ed.) |
| title_fullStr | Book Review Hospitality Marketing: Principles and Practice (2nd ed.) |
| title_full_unstemmed | Book Review Hospitality Marketing: Principles and Practice (2nd ed.) |
| title_short | Book Review Hospitality Marketing: Principles and Practice (2nd ed.) |
| title_sort | book review hospitality marketing principles and practice 2nd ed |
| url | https://www.scienceopen.com/document?vid=94f97252-f9da-4f7c-9565-b9a387accfcc |
| work_keys_str_mv | AT davidbowie bookreviewhospitalitymarketingprinciplesandpractice2nded AT francisbuttle bookreviewhospitalitymarketingprinciplesandpractice2nded |