The role of drones in communication and promotion of tourism experiences – A case of Poland
Tourists travel to collect images in either their memories or some tangible form. The contemporary trend of mass tourists? behaviour is to replace cameras with digital devices. The next step, but only taken by selected and more technology-oriented segments of tourists, is the use of drones (Unmanne...
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| Format: | Article |
| Language: | English |
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University of Kragujevac, Faculty of Hotel Management and Tourism in Vrnjačka Banja
2022-12-01
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| Series: | Mенаџмент у хотелијерству и туризму |
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| Online Access: | https://htmanagementvb.com/index.php/HITM/article/view/236 |
| _version_ | 1797794921877340160 |
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| author | Jadwiga Berbeka |
| author_facet | Jadwiga Berbeka |
| author_sort | Jadwiga Berbeka |
| collection | DOAJ |
| description |
Tourists travel to collect images in either their memories or some tangible form. The contemporary trend of mass tourists? behaviour is to replace cameras with digital devices. The next step, but only taken by selected and more technology-oriented segments of tourists, is the use of drones (Unmanned Aerial Vehicles – UAV). The aim of the paper is the evaluation of UAV?s role in tourism in Poland. In-depth interviews were conducted with Polish experts (N=13) in the field of drones. The survey questionnaire (N=1175) was conducted with Polish tourists. It was found that drones enhance user value and technologyinduced experience. UAVs can also enhance tourists? experience. It is becoming an increasing trend, Polish tourists being no exception, to use them to commemorate some extraordinary moments or sites, but most of all tourists themselves. In Polish tourism market, the entities promoting most frequently with UAVs are venues: congress and trade centres, attractions and hotels. Drones are also used to widen the experiences of meetings and events? participants.
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| first_indexed | 2024-03-13T03:10:03Z |
| format | Article |
| id | doaj.art-9df1d3f3ae674182aa45f9e6f00a0612 |
| institution | Directory Open Access Journal |
| issn | 2620-0279 2620-0481 |
| language | English |
| last_indexed | 2024-03-13T03:10:03Z |
| publishDate | 2022-12-01 |
| publisher | University of Kragujevac, Faculty of Hotel Management and Tourism in Vrnjačka Banja |
| record_format | Article |
| series | Mенаџмент у хотелијерству и туризму |
| spelling | doaj.art-9df1d3f3ae674182aa45f9e6f00a06122023-06-26T14:42:56ZengUniversity of Kragujevac, Faculty of Hotel Management and Tourism in Vrnjačka BanjaMенаџмент у хотелијерству и туризму2620-02792620-04812022-12-0110210.5937/menhottur2202039BThe role of drones in communication and promotion of tourism experiences – A case of PolandJadwiga Berbeka0Cracow University of Economics, Institute of Management, Department of Tourism, Kraków, Poland Tourists travel to collect images in either their memories or some tangible form. The contemporary trend of mass tourists? behaviour is to replace cameras with digital devices. The next step, but only taken by selected and more technology-oriented segments of tourists, is the use of drones (Unmanned Aerial Vehicles – UAV). The aim of the paper is the evaluation of UAV?s role in tourism in Poland. In-depth interviews were conducted with Polish experts (N=13) in the field of drones. The survey questionnaire (N=1175) was conducted with Polish tourists. It was found that drones enhance user value and technologyinduced experience. UAVs can also enhance tourists? experience. It is becoming an increasing trend, Polish tourists being no exception, to use them to commemorate some extraordinary moments or sites, but most of all tourists themselves. In Polish tourism market, the entities promoting most frequently with UAVs are venues: congress and trade centres, attractions and hotels. Drones are also used to widen the experiences of meetings and events? participants. https://htmanagementvb.com/index.php/HITM/article/view/236drones (UAVs)photosvideosexperiencedigital immediacy |
| spellingShingle | Jadwiga Berbeka The role of drones in communication and promotion of tourism experiences – A case of Poland Mенаџмент у хотелијерству и туризму drones (UAVs) photos videos experience digital immediacy |
| title | The role of drones in communication and promotion of tourism experiences – A case of Poland |
| title_full | The role of drones in communication and promotion of tourism experiences – A case of Poland |
| title_fullStr | The role of drones in communication and promotion of tourism experiences – A case of Poland |
| title_full_unstemmed | The role of drones in communication and promotion of tourism experiences – A case of Poland |
| title_short | The role of drones in communication and promotion of tourism experiences – A case of Poland |
| title_sort | role of drones in communication and promotion of tourism experiences a case of poland |
| topic | drones (UAVs) photos videos experience digital immediacy |
| url | https://htmanagementvb.com/index.php/HITM/article/view/236 |
| work_keys_str_mv | AT jadwigaberbeka theroleofdronesincommunicationandpromotionoftourismexperiencesacaseofpoland AT jadwigaberbeka roleofdronesincommunicationandpromotionoftourismexperiencesacaseofpoland |