#socialiseresponsibly. Analyzing the Rhetorical Structure of Heineken TV Commercials During the Pandemic
This work analyzes the efforts by the company Heineken to address in their marketing campaigns the social responsibility and wellbeing of their customers during the pandemic. By particularly looking at the audio-visual design strategies used in 15 TV commercials produced and published during the yea...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Frontiers Media S.A.
2022-05-01
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| Series: | Frontiers in Communication |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/fcomm.2022.887706/full |