Medical Tourism as an important niche of Tourism Development in South Africa

When tourists travel to another country for Medical treatment as well as for sightseeing, the practice is called medical tourism. In the last few years this trend has increased. This emergent global trend of increased medical tourism is expected to gain momentum in the coming decades as travelers se...

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Main Authors: A Nicolaides, E Zigiriadis
Format: Article
Language:English
Published: AfricaJournals 2011-01-01
Series:African Journal of Hospitality, Tourism and Leisure
Subjects:
Online Access: http://www.ajhtl.com/uploads/7/1/6/3/7163688/nicolaides_a__zigiriadis_e.pdf
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author A Nicolaides
E Zigiriadis
author_facet A Nicolaides
E Zigiriadis
author_sort A Nicolaides
collection DOAJ
description When tourists travel to another country for Medical treatment as well as for sightseeing, the practice is called medical tourism. In the last few years this trend has increased. This emergent global trend of increased medical tourism is expected to gain momentum in the coming decades as travelers seek destinations abroad that are associated with wellness and affordable medical care. How countries are marketing medical tourism destinations and the choices of consumers in this regard are important aspects for the South African tourism market to consider. Additionally, the economic impact of medical tourism on countries such as India, where it is virtually a routine practice, and how tourism may be affected by the development of medical pharmaceuticals, medical equipment, and medical industry job creation, are aspects worthy of consideration as South Africa seeks to obtain an important part of the market. Medical tourists cannot make an informed choice about treatment when comparing different hospitals in different countries and at best make a partially informed choice. The strategy is to get them to come to South Africa because we are a preferred option with a good reputation in healthcare. This article seeks to address these issues and make suggestions on how medical tourism offerings can be improved in South Africa so as to make medical tourism increase in volume.
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spelling doaj.art-9e0a6d0d7f924925b45babfdf50cc53f2022-12-22T00:53:58ZengAfricaJournalsAfrican Journal of Hospitality, Tourism and Leisure2223-814X2011-01-0113article_8_vol_1__3__2011Medical Tourism as an important niche of Tourism Development in South AfricaA Nicolaides0E Zigiriadis1 Vaal University of Technology University of the Witwatersrand When tourists travel to another country for Medical treatment as well as for sightseeing, the practice is called medical tourism. In the last few years this trend has increased. This emergent global trend of increased medical tourism is expected to gain momentum in the coming decades as travelers seek destinations abroad that are associated with wellness and affordable medical care. How countries are marketing medical tourism destinations and the choices of consumers in this regard are important aspects for the South African tourism market to consider. Additionally, the economic impact of medical tourism on countries such as India, where it is virtually a routine practice, and how tourism may be affected by the development of medical pharmaceuticals, medical equipment, and medical industry job creation, are aspects worthy of consideration as South Africa seeks to obtain an important part of the market. Medical tourists cannot make an informed choice about treatment when comparing different hospitals in different countries and at best make a partially informed choice. The strategy is to get them to come to South Africa because we are a preferred option with a good reputation in healthcare. This article seeks to address these issues and make suggestions on how medical tourism offerings can be improved in South Africa so as to make medical tourism increase in volume. http://www.ajhtl.com/uploads/7/1/6/3/7163688/nicolaides_a__zigiriadis_e.pdf Health CareMedical TourismAffordability
spellingShingle A Nicolaides
E Zigiriadis
Medical Tourism as an important niche of Tourism Development in South Africa
African Journal of Hospitality, Tourism and Leisure
Health Care
Medical Tourism
Affordability
title Medical Tourism as an important niche of Tourism Development in South Africa
title_full Medical Tourism as an important niche of Tourism Development in South Africa
title_fullStr Medical Tourism as an important niche of Tourism Development in South Africa
title_full_unstemmed Medical Tourism as an important niche of Tourism Development in South Africa
title_short Medical Tourism as an important niche of Tourism Development in South Africa
title_sort medical tourism as an important niche of tourism development in south africa
topic Health Care
Medical Tourism
Affordability
url http://www.ajhtl.com/uploads/7/1/6/3/7163688/nicolaides_a__zigiriadis_e.pdf
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