Using Player Type Models for Personalized Game Design – An Empirical Investigation

Personalized games should provide a better player experience than one-size-fits-all games. As a method for personalization, player type models have been discussed recently. Player type models would be useful tools in the personalization of games, if they have a relationship to the players’...

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Bibliographic Details
Main Authors: Marc Busch, Elke Mattheiss, Wolfgang Hochleitner, Christina Hochleitner, Michael Lankes, Peter Fröhlich, Rita Orji, Manfred Tscheligi
Format: Article
Language:English
Published: ASLERD 2016-03-01
Series:Interaction Design and Architecture(s)
Online Access:https://ixdea.org/28_8/
Description
Summary:Personalized games should provide a better player experience than one-size-fits-all games. As a method for personalization, player type models have been discussed recently. Player type models would be useful tools in the personalization of games, if they have a relationship to the players’ experience of specific game mechanics. However, this relationship has never been empirically investigated. To close this gap, we examine whether player types—as a specific appearance of personality traits—can significantly and reliably predict player experience. We investigate the predictive power of two player types (Mastermind, Seeker) of the BrainHex player type model. Results of a field study (n = 51) with a mobile game prototype tailored to the two player types Mastermind and Seeker suggest that player type models still need improvement: Player type scores do not significantly predict player experience of according game mechanics. We discuss possible explanations and a way to design personalized games that adapt to users gaming preferences with player type models.
ISSN:2283-2998