The Effect of Service Quality, Banking Digitalization, and Customer Relationship Management (CRM) on Customer Loyalty

The Effect of Service Quality, Banking Digitalization, and Customer Relationship Management (CRM) on Customer Loyalty

Customer loyalty is an essential part of the sustainability of the banking system. Every bank has to maintain that value in some way. However, changes in banking activity due to the COVID-19 pandemic are considered to have an impact on customer loyalty. This also happened at Bank Syariah Indonesia K...

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Bibliographic Details
Main Authors:	Panji Anugrah Sampurna, Titis Miranti
Format:	Article
Language:	English
Published:	Universitas Proklamasi 45 Yogyakarta 2022-12-01
Series:	Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship
Subjects:	banking digitalization customer relationship management (crm) covid-19 pandemic service quality
Online Access:	https://ejournal.up45.ac.id/index.php/maksipreneur/article/view/1138

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