Systematic mapping study: Application of augmented reality in marketing

Systematic mapping study: Application of augmented reality in marketing

Purpose: The aim of this paper is to provide an overview and analysis of literature dealing with the possibilities for applying augmented reality (AR) in marketing and the impact of AR on marketing in the era of digital transformation of business. Though attractive, this topic is still insufficientl...

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Bibliographic Details
Main Authors: Almir Peštek, Amina Osmanović
Format: Article
Language:English
Published: Faculty of Economics and Business in Osijek 2022-01-01
Series:Ekonomski Vjesnik
Subjects:
augmented reality
marketing
bibliographic analysis
Online Access:https://hrcak.srce.hr/file/416538

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