The Influencing Factors of Users’ Attitudes and Continuance Intention for Olympic Viewing on Mobile Applications in China
Along with the proliferation of the mobile information system, broadcasters depend on multiple channels to distribute the massive amount of Olympic content. Users’ viewing habits for the Olympics gradually tend to be diverse, and undergo changes from the outlets of television to mobile broadcasting...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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MDPI AG
2022-10-01
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| Series: | Systems |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2079-8954/10/5/190 |