Entrepreneurial marketing model for SMEs based on Classic Grounded Theory
Small and medium enterprises (SMEs) have distinctive characteristics that differentiate them from their larger counterparts. One of these characteristics is marketing; poor marketing skills in SMEs would lead to low performance and, in extreme cases, to failure. Therefore, adopting a marketing strat...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2015-03-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_50732_5c71c3413d77f9064d7b6319cdbeaa40.pdf |