An empirical study of Thailand cities' color landscapes

Color landscapes are important parts of cultural landscapes. Cities are cradles of human spiritual and material civilizations. As a city changes, its unique cultural context also changes. One of the most significant features of a city is its color landscapes, which help to convey the culture and spi...

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Main Authors: Chunliu Gao, Javed Iqbal
Format: Article
Language:English
Published: Elsevier 2023-06-01
Series:Heliyon
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S2405844023047667
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author Chunliu Gao
Javed Iqbal
author_facet Chunliu Gao
Javed Iqbal
author_sort Chunliu Gao
collection DOAJ
description Color landscapes are important parts of cultural landscapes. Cities are cradles of human spiritual and material civilizations. As a city changes, its unique cultural context also changes. One of the most significant features of a city is its color landscapes, which help to convey the culture and spirit of a city in a deeply intuitive way. The color landscapes not only shape a city image, highlights a city personality, and transmits cultural information but it is also an important aid in helping people to perceive regional cultural values and experience folk customs. With these concepts in mind, the researchers of this study have selected three typical tourist cities in Thailand as the basis for an empirical study. Three main findings are discussed: (1) Thailand's city color landscapes tend to consist of pure colors with high saturation, and colorful colors have been integrated into Thai people's daily life, which reflect Thailand's different history and culture. (2) The clearer the attributes of the color landscape, the more pertinent they are to the images of the tourist destination. (3) The geographical environment, local religious beliefs, and tourists' expectations are the main motivating factors in choosing the main colors of a city. City color landscapes have become an important part of Thailand's city tourism “industry” and would promote the development of sustainable tourism.
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spelling doaj.art-9ea24eb69500448598c25ccc509a66922023-06-28T04:30:03ZengElsevierHeliyon2405-84402023-06-0196e17558An empirical study of Thailand cities' color landscapesChunliu Gao0Javed Iqbal1School of Culture and Tourism, Henan University, Kaifeng, 475001, China; Key Research Institute of Yellow River Civilization and Sustainable Development & Collaborative Innovation Center on Yellow River Civilization Jointly Built by Henan Province and Ministry of Education, Henan University, Kaifeng, 475001, China; Laboratory of the Yellow River Cultural Heritage, Henan University, Kaifeng, 475001, China; Corresponding author. School of Culture and Tourism, Henan University, Kaifeng, 475001, China.Key Laboratory of Mountain Hazards and Earth Surface Process, Institute of Mountain Hazards and Environment, Chinese Academy of Sciences, Chengdu, 610041, China; Department of Earth Sciences, The University of Haripur, Haripur, 22620, Pakistan; China-Pakistan Joint Research Centre on Earth Sciences, Chinese Academy of Sciences, Islamabad, PakistanColor landscapes are important parts of cultural landscapes. Cities are cradles of human spiritual and material civilizations. As a city changes, its unique cultural context also changes. One of the most significant features of a city is its color landscapes, which help to convey the culture and spirit of a city in a deeply intuitive way. The color landscapes not only shape a city image, highlights a city personality, and transmits cultural information but it is also an important aid in helping people to perceive regional cultural values and experience folk customs. With these concepts in mind, the researchers of this study have selected three typical tourist cities in Thailand as the basis for an empirical study. Three main findings are discussed: (1) Thailand's city color landscapes tend to consist of pure colors with high saturation, and colorful colors have been integrated into Thai people's daily life, which reflect Thailand's different history and culture. (2) The clearer the attributes of the color landscape, the more pertinent they are to the images of the tourist destination. (3) The geographical environment, local religious beliefs, and tourists' expectations are the main motivating factors in choosing the main colors of a city. City color landscapes have become an important part of Thailand's city tourism “industry” and would promote the development of sustainable tourism.http://www.sciencedirect.com/science/article/pii/S2405844023047667Color landscapeThailandColor planningTourismCultural landscape
spellingShingle Chunliu Gao
Javed Iqbal
An empirical study of Thailand cities' color landscapes
Heliyon
Color landscape
Thailand
Color planning
Tourism
Cultural landscape
title An empirical study of Thailand cities' color landscapes
title_full An empirical study of Thailand cities' color landscapes
title_fullStr An empirical study of Thailand cities' color landscapes
title_full_unstemmed An empirical study of Thailand cities' color landscapes
title_short An empirical study of Thailand cities' color landscapes
title_sort empirical study of thailand cities color landscapes
topic Color landscape
Thailand
Color planning
Tourism
Cultural landscape
url http://www.sciencedirect.com/science/article/pii/S2405844023047667
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