Educational Tourism Destination Readiness and Opportunities of a State University

A state university can be a tourist destination since it possesses the A's of tourism in addition to its engagement in teaching and conduct of research. Thus, this descriptive-comparative research investigated the readiness of a Philippine state university as an educational tourism destination...

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Bibliographic Details
Main Authors: Maria Cristina I. Canson, Merlita V. Caelian
Format: Article
Language:English
Published: University of Negros Occidental-Recoletos Graduate School 2022-03-01
Series:Philippine Social Science Journal
Subjects:
Online Access:https://philssj.org/index.php/main/article/view/464
Description
Summary:A state university can be a tourist destination since it possesses the A's of tourism in addition to its engagement in teaching and conduct of research. Thus, this descriptive-comparative research investigated the readiness of a Philippine state university as an educational tourism destination. It used a researcher-made questionnaire to assess the presence of attractions, accessibility, accommodation, activities, amenities, and accountability or the 6As from the perspective of 262 internal and external stakeholders. It also identified opportunities for the promotion and enhancement of tourism resources.  Results show that the state university is very ready as a tourism destination in terms of the 6As. It means it highly possesses the resources, components, and conditions needed to operate as a tourism destination. The resources recommended for promotion are farm and nature attractions. The majority of opportunities for enhancement are in accessibility.   
ISSN:2672-3107
2704-288X