The Anthropomorphic Metaphor in Slovene and English Wine Tasting Discourses

The language used to describe the tastes of various wines ranges from specific references to chemical, vegetal and mineral components to a wealth of diverse metaphorical constructions. This paper explores the use and characteristics of the anthropomorphic metaphor in wine reviews from a cross–lingu...

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Main Author: Silva Bratož
Format: Article
Language:English
Published: University of Ljubljana Press (Založba Univerze v Ljubljani) 2013-05-01
Series:ELOPE
Subjects:
Online Access:https://journals.uni-lj.si/elope/article/view/3188
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author Silva Bratož
author_facet Silva Bratož
author_sort Silva Bratož
collection DOAJ
description The language used to describe the tastes of various wines ranges from specific references to chemical, vegetal and mineral components to a wealth of diverse metaphorical constructions. This paper explores the use and characteristics of the anthropomorphic metaphor in wine reviews from a cross–linguistic perspective. The theoretical framework relies on the cognitive approach to metaphor, most notably on the conceptual theory of metaphor. The case study presented is focused on the conceptual metaphor WINE IS A HUMAN BEING and its linguistic realisations in a corpus of wine reviews collected from selected Slovene and English sources. A number of metaphors will be examined with respect to their level of conventionality, from metaphorically motivated terminology to novel linguistic metaphors. It will be argued that despite some variations in the way metaphors are realised in English and Slovene wine discourses, there is a large overlap in the way the two languages conceptualise the taste of wine through the anthropomorphic metaphor.
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spelling doaj.art-9eb4c70b722d444ca69832c4df599fd32023-01-18T09:33:10ZengUniversity of Ljubljana Press (Založba Univerze v Ljubljani)ELOPE1581-89182386-03162013-05-0110110.4312/elope.10.1.23-35The Anthropomorphic Metaphor in Slovene and English Wine Tasting DiscoursesSilva Bratož0University of Primorska The language used to describe the tastes of various wines ranges from specific references to chemical, vegetal and mineral components to a wealth of diverse metaphorical constructions. This paper explores the use and characteristics of the anthropomorphic metaphor in wine reviews from a cross–linguistic perspective. The theoretical framework relies on the cognitive approach to metaphor, most notably on the conceptual theory of metaphor. The case study presented is focused on the conceptual metaphor WINE IS A HUMAN BEING and its linguistic realisations in a corpus of wine reviews collected from selected Slovene and English sources. A number of metaphors will be examined with respect to their level of conventionality, from metaphorically motivated terminology to novel linguistic metaphors. It will be argued that despite some variations in the way metaphors are realised in English and Slovene wine discourses, there is a large overlap in the way the two languages conceptualise the taste of wine through the anthropomorphic metaphor. https://journals.uni-lj.si/elope/article/view/3188conceptual metaphorwine discourseanthropomorphic metaphorwine tasting notescross–linguistic analysis
spellingShingle Silva Bratož
The Anthropomorphic Metaphor in Slovene and English Wine Tasting Discourses
ELOPE
conceptual metaphor
wine discourse
anthropomorphic metaphor
wine tasting notes
cross–linguistic analysis
title The Anthropomorphic Metaphor in Slovene and English Wine Tasting Discourses
title_full The Anthropomorphic Metaphor in Slovene and English Wine Tasting Discourses
title_fullStr The Anthropomorphic Metaphor in Slovene and English Wine Tasting Discourses
title_full_unstemmed The Anthropomorphic Metaphor in Slovene and English Wine Tasting Discourses
title_short The Anthropomorphic Metaphor in Slovene and English Wine Tasting Discourses
title_sort anthropomorphic metaphor in slovene and english wine tasting discourses
topic conceptual metaphor
wine discourse
anthropomorphic metaphor
wine tasting notes
cross–linguistic analysis
url https://journals.uni-lj.si/elope/article/view/3188
work_keys_str_mv AT silvabratoz theanthropomorphicmetaphorinsloveneandenglishwinetastingdiscourses
AT silvabratoz anthropomorphicmetaphorinsloveneandenglishwinetastingdiscourses