Peran Ambidexterity Organisasi Sebagai Variabel Intervening Dalam Meningkatkan Kinerja Pemasaran UMKM Di Masa Covid-19

Peran Ambidexterity Organisasi Sebagai Variabel Intervening Dalam Meningkatkan Kinerja Pemasaran UMKM Di Masa Covid-19

Micro, small and medium enterprises (MSMEs) explore new opportunities to gain profits and optimize existing resources. The presence of operational ambidexterity can focus on exploiting existing resources and exploring market opportunities. This study shows the influence of factors that can improve M...

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Bibliographic Details
Main Authors: Wendi Nurwendi, Didit Haryadi
Format: Article
Language:English
Published: PPPM Sekolah Tinggi Ilmu Ekonomi (STIE) Syariah Bengkalis 2022-06-01
Series:Iqtishaduna: Jurnal Ilmiah Ekonomi Kita
Subjects:
product innovation
market orientation
organizational ambidexterity
marketing performance
Online Access:https://ejournal.stiesyariahbengkalis.ac.id/index.php/iqtishaduna/article/view/513

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