Shared value as shared power: Business in South Africa’s democratic transition

Purpose: This study aimed to better define the boundary conditions of voluntary business engagement for social and economic transformation. Approach: Case study of the Consultative Business Movement (CBM) in South Africa’s democratic transition through historical narrative and analysis, applying bo...

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Main Author: Brian Ganson
Format: Article
Language:English
Published: AOSIS 2023-01-01
Series:South African Journal of Business Management
Subjects:
Online Access:https://sajbm.org/index.php/sajbm/article/view/3639
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author Brian Ganson
author_facet Brian Ganson
author_sort Brian Ganson
collection DOAJ
description Purpose: This study aimed to better define the boundary conditions of voluntary business engagement for social and economic transformation. Approach: Case study of the Consultative Business Movement (CBM) in South Africa’s democratic transition through historical narrative and analysis, applying both contemporaneous and contemporary lenses. Findings: The analysis demonstrates that creating shared value requires shared power, an arrangement into which incumbent businesses may reluctantly enter, and from which they may quickly exit when their own political interests are met but before transformational economic goals have been achieved. Thus, exogenous forces are necessary to dependably shape a private sector that is fully aligned with economic transformation and peaceful development. Practical implications: Economic and political carrots and sticks combined with the mandatory embedding of business actors in broader networks may be required to ensure that business strategies and operations are more directly the result of consensus reached with more progressive social and economic agents in ways that advance societal goals. Those managers who do want to lead change should take from the experience of CBM the imperative to take no unilateral decisions but rather to share decision-making power with civil society and community actors. Originality/value: The article challenges and refines discourse that assumes that business interests are broadly aligned with sustainable societal outcomes. It thus sheds light on the boundary conditions for the variety of propositions in the management literature that business and societal aims are largely aligned that have been underexplored.
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spelling doaj.art-9ecdd720c21b47ec93a0446a4cfdc19c2023-02-01T13:06:39ZengAOSISSouth African Journal of Business Management2078-55852078-59762023-01-01541e1e1210.4102/sajbm.v54i1.36391336Shared value as shared power: Business in South Africa’s democratic transitionBrian Ganson0Stellenbosch Business School, Faculty of Economic and Management Sciences, Stellenbosch University, BellvillePurpose: This study aimed to better define the boundary conditions of voluntary business engagement for social and economic transformation. Approach: Case study of the Consultative Business Movement (CBM) in South Africa’s democratic transition through historical narrative and analysis, applying both contemporaneous and contemporary lenses. Findings: The analysis demonstrates that creating shared value requires shared power, an arrangement into which incumbent businesses may reluctantly enter, and from which they may quickly exit when their own political interests are met but before transformational economic goals have been achieved. Thus, exogenous forces are necessary to dependably shape a private sector that is fully aligned with economic transformation and peaceful development. Practical implications: Economic and political carrots and sticks combined with the mandatory embedding of business actors in broader networks may be required to ensure that business strategies and operations are more directly the result of consensus reached with more progressive social and economic agents in ways that advance societal goals. Those managers who do want to lead change should take from the experience of CBM the imperative to take no unilateral decisions but rather to share decision-making power with civil society and community actors. Originality/value: The article challenges and refines discourse that assumes that business interests are broadly aligned with sustainable societal outcomes. It thus sheds light on the boundary conditions for the variety of propositions in the management literature that business and societal aims are largely aligned that have been underexplored.https://sajbm.org/index.php/sajbm/article/view/3639business and peacebusiness and conflictbusiness in societyshared valuecorporate social responsibilityesg regulationcorporate governance
spellingShingle Brian Ganson
Shared value as shared power: Business in South Africa’s democratic transition
South African Journal of Business Management
business and peace
business and conflict
business in society
shared value
corporate social responsibility
esg regulation
corporate governance
title Shared value as shared power: Business in South Africa’s democratic transition
title_full Shared value as shared power: Business in South Africa’s democratic transition
title_fullStr Shared value as shared power: Business in South Africa’s democratic transition
title_full_unstemmed Shared value as shared power: Business in South Africa’s democratic transition
title_short Shared value as shared power: Business in South Africa’s democratic transition
title_sort shared value as shared power business in south africa s democratic transition
topic business and peace
business and conflict
business in society
shared value
corporate social responsibility
esg regulation
corporate governance
url https://sajbm.org/index.php/sajbm/article/view/3639
work_keys_str_mv AT brianganson sharedvalueassharedpowerbusinessinsouthafricasdemocratictransition