Inferring Competitors’ Intention
Content analysis proves to be very useful in inferring the intention among competing firms. Content analysis is the systematic and replicable examination of symbols of communication. Like individuals, firms render messages outside of themselves. Their daily activities are, so to speak, communication...
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| Format: | Article |
| Language: | English |
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Global Business Research Center
2003-01-01
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| Series: | Annals of Business Administrative Science |
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| Online Access: | https://www.jstage.jst.go.jp/article/abas/2/1/2_11/_pdf/-char/en |