Spatial Attention-Enhanced EEG Analysis for Profiling Consumer Choices
Over the years, research in neuroscience-driven marketing has progressively delved into the conscious and subconscious behaviors of consumers. Existing Electroencephalography (EEG)-based studies related to consumer preferences toward products are not comprehensive. Due to non-stationarity issues of...
Main Authors: | Debadrita Panda, Debashis Das Chakladar, Sudhir Rana, Mad Nasir Shamsudin |
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Format: | Article |
Language: | English |
Published: |
IEEE
2024-01-01
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Series: | IEEE Access |
Subjects: | |
Online Access: | https://ieeexplore.ieee.org/document/10409161/ |
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