Spatial Attention-Enhanced EEG Analysis for Profiling Consumer Choices

Spatial Attention-Enhanced EEG Analysis for Profiling Consumer Choices

Over the years, research in neuroscience-driven marketing has progressively delved into the conscious and subconscious behaviors of consumers. Existing Electroencephalography (EEG)-based studies related to consumer preferences toward products are not comprehensive. Due to non-stationarity issues of...

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Bibliographic Details
Main Authors: Debadrita Panda, Debashis Das Chakladar, Sudhir Rana, Mad Nasir Shamsudin
Format: Article
Language:English
Published: IEEE 2024-01-01
Series:IEEE Access
Subjects:
Consumer behavior
deep transfer learning
EEG
neuromarketing
spatial attention
Online Access:https://ieeexplore.ieee.org/document/10409161/

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