Exploring personality moderation effects on satisfaction and loyalty in the airline industry
Purpose: The United States airline industry is a highly competitive industry. Airlines could benefit from satisfied and loyal customers. This study investigates the effect of personality traits of airline consumers on satisfaction and loyalty in the U.S. airline market. Design/methodology/approach:...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
OmniaScience
2023-03-01
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| Series: | Journal of Airline and Airport Management |
| Subjects: | |
| Online Access: | http://www.jairm.org/index.php/jairm/article/view/357 |