I Believe It Is Healthy—Impact of Extrinsic Product Attributes in Demonstrating Healthiness of Functional Food Products
Due to the high proportion of impulse purchases and the short time devoted to purchase decisions, packaging and other extrinsic attributes are becoming increasingly important in demonstrating the health benefits of a functional food item to consumers as plausibly as possible. Our research aims at id...
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| Format: | Article |
| Language: | English |
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MDPI AG
2021-10-01
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| Series: | Nutrients |
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| Online Access: | https://www.mdpi.com/2072-6643/13/10/3518 |
| _version_ | 1797513566348115968 |
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| author | Brigitta Plasek Zoltán Lakner Ágoston Temesi |
| author_facet | Brigitta Plasek Zoltán Lakner Ágoston Temesi |
| author_sort | Brigitta Plasek |
| collection | DOAJ |
| description | Due to the high proportion of impulse purchases and the short time devoted to purchase decisions, packaging and other extrinsic attributes are becoming increasingly important in demonstrating the health benefits of a functional food item to consumers as plausibly as possible. Our research aims at identifying the role of extrinsic features (claims related to ingredients and health claims, organic or domestic origin, as well as the shape and color of packaging), gathered in the course of in-depth literature analysis, in the case of a functional smoothie. Our online consumer questionnaire was completed by 633 respondents, and the answers were assessed by choice based conjoint analysis. Our results show that each examined attribute plays a role in the assessment of health effects. The color blue has the biggest impact on making the consumer believe in the health benefits of the product. This is followed by the indication of organic origin, then the statement emphasizing the natural quality of the ingredients. The assessment of the specific extrinsic attributes is affected by consumers’ general health interest level, their involvement with food items, and their various demographic features. |
| first_indexed | 2024-03-10T06:18:24Z |
| format | Article |
| id | doaj.art-9f0f6406c08a4152bdf5c1a4e8096624 |
| institution | Directory Open Access Journal |
| issn | 2072-6643 |
| language | English |
| last_indexed | 2024-03-10T06:18:24Z |
| publishDate | 2021-10-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Nutrients |
| spelling | doaj.art-9f0f6406c08a4152bdf5c1a4e80966242023-11-22T19:29:47ZengMDPI AGNutrients2072-66432021-10-011310351810.3390/nu13103518I Believe It Is Healthy—Impact of Extrinsic Product Attributes in Demonstrating Healthiness of Functional Food ProductsBrigitta Plasek0Zoltán Lakner1Ágoston Temesi2Institute of Economics Science, Department of Food Chain Management, Hungarian University of Agriculture and Life Sciences, Villányi Road 29-43, 1118 Budapest, HungaryInstitute of Economics Science, Department of Food Chain Management, Hungarian University of Agriculture and Life Sciences, Villányi Road 29-43, 1118 Budapest, HungaryInstitute of Economics Science, Department of Food Chain Management, Hungarian University of Agriculture and Life Sciences, Villányi Road 29-43, 1118 Budapest, HungaryDue to the high proportion of impulse purchases and the short time devoted to purchase decisions, packaging and other extrinsic attributes are becoming increasingly important in demonstrating the health benefits of a functional food item to consumers as plausibly as possible. Our research aims at identifying the role of extrinsic features (claims related to ingredients and health claims, organic or domestic origin, as well as the shape and color of packaging), gathered in the course of in-depth literature analysis, in the case of a functional smoothie. Our online consumer questionnaire was completed by 633 respondents, and the answers were assessed by choice based conjoint analysis. Our results show that each examined attribute plays a role in the assessment of health effects. The color blue has the biggest impact on making the consumer believe in the health benefits of the product. This is followed by the indication of organic origin, then the statement emphasizing the natural quality of the ingredients. The assessment of the specific extrinsic attributes is affected by consumers’ general health interest level, their involvement with food items, and their various demographic features.https://www.mdpi.com/2072-6643/13/10/3518functional foodshealthy eatingcredibilityextrinsic attributesconjoint analysis |
| spellingShingle | Brigitta Plasek Zoltán Lakner Ágoston Temesi I Believe It Is Healthy—Impact of Extrinsic Product Attributes in Demonstrating Healthiness of Functional Food Products Nutrients functional foods healthy eating credibility extrinsic attributes conjoint analysis |
| title | I Believe It Is Healthy—Impact of Extrinsic Product Attributes in Demonstrating Healthiness of Functional Food Products |
| title_full | I Believe It Is Healthy—Impact of Extrinsic Product Attributes in Demonstrating Healthiness of Functional Food Products |
| title_fullStr | I Believe It Is Healthy—Impact of Extrinsic Product Attributes in Demonstrating Healthiness of Functional Food Products |
| title_full_unstemmed | I Believe It Is Healthy—Impact of Extrinsic Product Attributes in Demonstrating Healthiness of Functional Food Products |
| title_short | I Believe It Is Healthy—Impact of Extrinsic Product Attributes in Demonstrating Healthiness of Functional Food Products |
| title_sort | i believe it is healthy impact of extrinsic product attributes in demonstrating healthiness of functional food products |
| topic | functional foods healthy eating credibility extrinsic attributes conjoint analysis |
| url | https://www.mdpi.com/2072-6643/13/10/3518 |
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