Invited Article: The Future of CRM is UX
Background: This paper connects several sides of the web and mobile usages in business. The idea is to utilize Customer Relations Management (CRM) as the vehicle to establish connection from Web one and Web two into Web three. Objectives: This paper has the main purpose combine efforts in developing...
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| Format: | Article |
| Language: | English |
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Sciendo
2013-03-01
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| Series: | Business Systems Research |
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| Online Access: | https://doi.org/10.2478/bsrj-2013-0001 |
| _version_ | 1828806484607107072 |
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| author | Crnkovic Jakov (Yasha) |
| author_facet | Crnkovic Jakov (Yasha) |
| author_sort | Crnkovic Jakov (Yasha) |
| collection | DOAJ |
| description | Background: This paper connects several sides of the web and mobile usages in business. The idea is to utilize Customer Relations Management (CRM) as the vehicle to establish connection from Web one and Web two into Web three. Objectives: This paper has the main purpose combine efforts in developing business strategies into general path of future Web development. Methods/Approach: Using the extensive literature, business cases and software trends in the area, the paper is focused on predicting the future in the area of the business trends in Information Technology (IT). Results: After discussion of the development using selected milestones: CRM is supported by the Social Networks (SN) and is enabled by Cloud Computing (CC), we were able to achieve the predictions. Conclusions: The final conclusion is in the convergence of the business efforts and SN methods on the new paradigm called the User eXperience (UX). |
| first_indexed | 2024-12-12T08:10:20Z |
| format | Article |
| id | doaj.art-9f45bfa6fd344bd0a060467d60b400fa |
| institution | Directory Open Access Journal |
| issn | 1847-9375 |
| language | English |
| last_indexed | 2024-12-12T08:10:20Z |
| publishDate | 2013-03-01 |
| publisher | Sciendo |
| record_format | Article |
| series | Business Systems Research |
| spelling | doaj.art-9f45bfa6fd344bd0a060467d60b400fa2022-12-22T00:31:48ZengSciendoBusiness Systems Research1847-93752013-03-014141310.2478/bsrj-2013-0001Invited Article: The Future of CRM is UXCrnkovic Jakov (Yasha)0School of Business, State University of New York, New York, Albany, USABackground: This paper connects several sides of the web and mobile usages in business. The idea is to utilize Customer Relations Management (CRM) as the vehicle to establish connection from Web one and Web two into Web three. Objectives: This paper has the main purpose combine efforts in developing business strategies into general path of future Web development. Methods/Approach: Using the extensive literature, business cases and software trends in the area, the paper is focused on predicting the future in the area of the business trends in Information Technology (IT). Results: After discussion of the development using selected milestones: CRM is supported by the Social Networks (SN) and is enabled by Cloud Computing (CC), we were able to achieve the predictions. Conclusions: The final conclusion is in the convergence of the business efforts and SN methods on the new paradigm called the User eXperience (UX).https://doi.org/10.2478/bsrj-2013-0001customer relations management,supply chain management (scm)cloud computingsocial networksuser experiencewallet-share (ws) |
| spellingShingle | Crnkovic Jakov (Yasha) Invited Article: The Future of CRM is UX Business Systems Research customer relations management,supply chain management (scm) cloud computing social networks user experience wallet-share (ws) |
| title | Invited Article: The Future of CRM is UX |
| title_full | Invited Article: The Future of CRM is UX |
| title_fullStr | Invited Article: The Future of CRM is UX |
| title_full_unstemmed | Invited Article: The Future of CRM is UX |
| title_short | Invited Article: The Future of CRM is UX |
| title_sort | invited article the future of crm is ux |
| topic | customer relations management,supply chain management (scm) cloud computing social networks user experience wallet-share (ws) |
| url | https://doi.org/10.2478/bsrj-2013-0001 |
| work_keys_str_mv | AT crnkovicjakovyasha invitedarticlethefutureofcrmisux |