The impact of market orientation on the financial performance of MSMES (micro, small and medium enterprises) in Bogotá
This paper presents a study of the Market Orientation (MO) concept and its relationship with Financial Performance (FP) in Bogotá-based MSMEs. The primary source of information was collected using the MARKOR (Kohli & Jaworski, 1990) scale, adapting it to the SMEs' context in Bogotá. The fin...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universidad del Valle
2011-12-01
|
| Series: | Cuadernos de Administración |
| Subjects: | |
| Online Access: | http://www.scielo.org.co/scielo.php?script=sci_arttext&pid=S0120-46452011000200010&lng=en&tlng=en |