Preferensi Konsumen Generasi Z terhadap Konsumsi Produk Dalam Negeri
Abstract. This research analyzed the influenced factors that affect to the Generation Z preferance for various daily products and services and used a descriptive method. The respondents was 328 students. The samples determined purposively with the criteria they were students, which are category...
| Main Authors: | , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Islam Bandung
2019-06-01
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| Series: | Ethos: Jurnal Penelitian dan Pengabdian kepada Masyarakat |
| Subjects: | |
| Online Access: | https://ejournal.unisba.ac.id/index.php/ethos/article/view/4694 |