The Effect of Soft and Extreme Action in Public Complaint Behaviour on Satisfaction with Complaint Handling

The Effect of Soft and Extreme Action in Public Complaint Behaviour on Satisfaction with Complaint Handling

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Malaysia is experiencing a tremendous increase in mobile phone services users. Service providers are providing various complaint channels as one of the ways to improve services. Although complaining provides significant impact to organizations as well as to complainers or consumers, ironically the n...

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Bibliographic Details
Main Authors: Mohd. Khirzanbadzli A. Rahman, Sharifah Azizah Haron, Laily Paim, Syuhaily Osman, Noorlaila Yunus, Hassnah Wee
Format: Article
Language:English
Published: EconJournals 2016-08-01
Series:International Review of Management and Marketing
Subjects:
mobile phone services
consumer complaint behaviour
public complaint.
Online Access:https://dergipark.org.tr/tr/pub/irmm/issue/32101/355645?publisher=http-www-cag-edu-tr-ilhan-ozturk

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