Deconstructing the hegemonic discourse about the perfect body: exploring femininity through the visual analysis of beauty clinics’ brochures
The body is never a white page since it is always full of sense; it can be considered a transitory object, which is promoted by the offers of the market. People are tied to their bodies. For this reason, cosmetic surgery is an important tool for heterosexual and transsexual people because it allows...
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| Format: | Article |
| Language: | Spanish |
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Universidad de Alicante
2012-06-01
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| Series: | Feminismo/s |
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| Online Access: | https://feminismos.ua.es/article/view/2012-n19-deconstruyendo-el-discurso-hegemonico-del-cuerpo-perfecto-explorando-la-feminidad-a-traves-del-analisis-visual-de-folletos-de-clinicas-de-estetica |
| Summary: | The body is never a white page since it is always full of sense; it can be considered a transitory object, which is promoted by the offers of the market. People are tied to their bodies. For this reason, cosmetic surgery is an important tool for heterosexual and transsexual people because it allows to modify their bodies. This article will explore how femininity is created through the visual analysis of cosmetic clinics’ leaflets in which women are represented. The analysis will explore the type of women that appear represented, their main characteristics, the relationships between them and the traditional stereotypes on femininity (attractive women, nice bodies, etc.). |
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| ISSN: | 1696-8166 1989-9998 |