Deconstructing the hegemonic discourse about the perfect body: exploring femininity through the visual analysis of beauty clinics’ brochures
The body is never a white page since it is always full of sense; it can be considered a transitory object, which is promoted by the offers of the market. People are tied to their bodies. For this reason, cosmetic surgery is an important tool for heterosexual and transsexual people because it allows...
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| Format: | Article |
| Language: | Spanish |
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Universidad de Alicante
2012-06-01
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| Series: | Feminismo/s |
| Subjects: | |
| Online Access: | https://feminismos.ua.es/article/view/2012-n19-deconstruyendo-el-discurso-hegemonico-del-cuerpo-perfecto-explorando-la-feminidad-a-traves-del-analisis-visual-de-folletos-de-clinicas-de-estetica |
| _version_ | 1819262607217917952 |
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| author | María Martínez Lirola |
| author_facet | María Martínez Lirola |
| author_sort | María Martínez Lirola |
| collection | DOAJ |
| description | The body is never a white page since it is always full of sense; it can be considered a transitory object, which is promoted by the offers of the market. People are tied to their bodies. For this reason, cosmetic surgery is an important tool for heterosexual and transsexual people because it allows to modify their bodies. This article will explore how femininity is created through the visual analysis of cosmetic clinics’ leaflets in which women are represented. The analysis will explore the type of women that appear represented, their main characteristics, the relationships between them and the traditional stereotypes on femininity (attractive women, nice bodies, etc.). |
| first_indexed | 2024-12-23T20:00:23Z |
| format | Article |
| id | doaj.art-9f78913f77a94289b934c7208caf1215 |
| institution | Directory Open Access Journal |
| issn | 1696-8166 1989-9998 |
| language | Spanish |
| last_indexed | 2024-12-23T20:00:23Z |
| publishDate | 2012-06-01 |
| publisher | Universidad de Alicante |
| record_format | Article |
| series | Feminismo/s |
| spelling | doaj.art-9f78913f77a94289b934c7208caf12152022-12-21T17:33:06ZspaUniversidad de AlicanteFeminismo/s1696-81661989-99982012-06-0101911312610.14198/fem.2012.19.075067Deconstructing the hegemonic discourse about the perfect body: exploring femininity through the visual analysis of beauty clinics’ brochuresMaría Martínez Lirola0Universidad de AlicanteThe body is never a white page since it is always full of sense; it can be considered a transitory object, which is promoted by the offers of the market. People are tied to their bodies. For this reason, cosmetic surgery is an important tool for heterosexual and transsexual people because it allows to modify their bodies. This article will explore how femininity is created through the visual analysis of cosmetic clinics’ leaflets in which women are represented. The analysis will explore the type of women that appear represented, their main characteristics, the relationships between them and the traditional stereotypes on femininity (attractive women, nice bodies, etc.).https://feminismos.ua.es/article/view/2012-n19-deconstruyendo-el-discurso-hegemonico-del-cuerpo-perfecto-explorando-la-feminidad-a-traves-del-analisis-visual-de-folletos-de-clinicas-de-esteticagramática visualtextodiscursofeminidadclínicas de estética |
| spellingShingle | María Martínez Lirola Deconstructing the hegemonic discourse about the perfect body: exploring femininity through the visual analysis of beauty clinics’ brochures Feminismo/s gramática visual texto discurso feminidad clínicas de estética |
| title | Deconstructing the hegemonic discourse about the perfect body: exploring femininity through the visual analysis of beauty clinics’ brochures |
| title_full | Deconstructing the hegemonic discourse about the perfect body: exploring femininity through the visual analysis of beauty clinics’ brochures |
| title_fullStr | Deconstructing the hegemonic discourse about the perfect body: exploring femininity through the visual analysis of beauty clinics’ brochures |
| title_full_unstemmed | Deconstructing the hegemonic discourse about the perfect body: exploring femininity through the visual analysis of beauty clinics’ brochures |
| title_short | Deconstructing the hegemonic discourse about the perfect body: exploring femininity through the visual analysis of beauty clinics’ brochures |
| title_sort | deconstructing the hegemonic discourse about the perfect body exploring femininity through the visual analysis of beauty clinics brochures |
| topic | gramática visual texto discurso feminidad clínicas de estética |
| url | https://feminismos.ua.es/article/view/2012-n19-deconstruyendo-el-discurso-hegemonico-del-cuerpo-perfecto-explorando-la-feminidad-a-traves-del-analisis-visual-de-folletos-de-clinicas-de-estetica |
| work_keys_str_mv | AT mariamartinezlirola deconstructingthehegemonicdiscourseabouttheperfectbodyexploringfemininitythroughthevisualanalysisofbeautyclinicsbrochures |