Summary: | This study aims to explore and analyze the moderating effects of Islamic and cultural tourism objects on the
relationship between tsunami-related sites and the image of Banda Aceh city, Indonesia as a tsunami-tourism destination.
Of 29.213 tourists who visited the city in 2019, 200 of them were selected as the sample of the study using a simple
random sampling technique. The primary data collected through questionnaires and interviews were then analyzed using
structural equation modeling (SEM)-based moderated multiple regression techniques. The study documented that tsunamirelated sites and Islamic and cultural tourism objects have promoted the image of the city as a tsunami-tourism destination.
Additionally, the cultural and Islamic tourism objects strengthened the effect of tsunami-related sites on the city image as
a tsunami tourism destination. Thus, to further promote the city image as the tsunami-tourism destination, the tsunamirelated sites, Islamic and cultural tourism-related objects must be preserved and enhanced.
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