Integrating Click-Through and Eye-Tracking Logs for Decision-Making Process Mining
In current software every click of the users is logged, therefore a wealth of click-through information exists. Besides, recent technologies have made eye-tracking affordable and an alternative to other human-computer interaction means (e.g. mouse, touchscreens). A big challenge is to make sense of...
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| Format: | Article |
| Language: | English |
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Inforec Association
2014-01-01
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| Series: | Informatică economică |
| Subjects: | |
| Online Access: | http://www.revistaie.ase.ro/content/69/05%20-%20Petrusel.pdf |
| _version_ | 1818927889027956736 |
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| author | Razvan PETRUSEL |
| author_facet | Razvan PETRUSEL |
| author_sort | Razvan PETRUSEL |
| collection | DOAJ |
| description | In current software every click of the users is logged, therefore a wealth of click-through information exists. Besides, recent technologies have made eye-tracking affordable and an alternative to other human-computer interaction means (e.g. mouse, touchscreens). A big challenge is to make sense of all this data and convert it into useful information. This paper introduces a possible solution placed in the context of decision-making processes. We show how the decision maker's activity can be traced using two means: mouse tracing (i.e. clicks) and eye-tracking (i.e. eye fixations). Then, we discuss a mining approach, based on the log, which extracts a Decision Data Model (DDM). We use the DDM to determine, post-hoc, which decision strategy was employed. The paper concludes with a validation based on a controlled experiment. |
| first_indexed | 2024-12-20T03:20:11Z |
| format | Article |
| id | doaj.art-9f9dadf57d064a3f84f9121f5e457336 |
| institution | Directory Open Access Journal |
| issn | 1453-1305 1842-8088 |
| language | English |
| last_indexed | 2024-12-20T03:20:11Z |
| publishDate | 2014-01-01 |
| publisher | Inforec Association |
| record_format | Article |
| series | Informatică economică |
| spelling | doaj.art-9f9dadf57d064a3f84f9121f5e4573362022-12-21T19:55:15ZengInforec AssociationInformatică economică1453-13051842-80882014-01-01181566810.12948/issn14531305/18.1.2014.05Integrating Click-Through and Eye-Tracking Logs for Decision-Making Process MiningRazvan PETRUSELIn current software every click of the users is logged, therefore a wealth of click-through information exists. Besides, recent technologies have made eye-tracking affordable and an alternative to other human-computer interaction means (e.g. mouse, touchscreens). A big challenge is to make sense of all this data and convert it into useful information. This paper introduces a possible solution placed in the context of decision-making processes. We show how the decision maker's activity can be traced using two means: mouse tracing (i.e. clicks) and eye-tracking (i.e. eye fixations). Then, we discuss a mining approach, based on the log, which extracts a Decision Data Model (DDM). We use the DDM to determine, post-hoc, which decision strategy was employed. The paper concludes with a validation based on a controlled experiment.http://www.revistaie.ase.ro/content/69/05%20-%20Petrusel.pdfDecision-Making Process ModelData-Flow ModelDecision Process Mining |
| spellingShingle | Razvan PETRUSEL Integrating Click-Through and Eye-Tracking Logs for Decision-Making Process Mining Informatică economică Decision-Making Process Model Data-Flow Model Decision Process Mining |
| title | Integrating Click-Through and Eye-Tracking Logs for Decision-Making Process Mining |
| title_full | Integrating Click-Through and Eye-Tracking Logs for Decision-Making Process Mining |
| title_fullStr | Integrating Click-Through and Eye-Tracking Logs for Decision-Making Process Mining |
| title_full_unstemmed | Integrating Click-Through and Eye-Tracking Logs for Decision-Making Process Mining |
| title_short | Integrating Click-Through and Eye-Tracking Logs for Decision-Making Process Mining |
| title_sort | integrating click through and eye tracking logs for decision making process mining |
| topic | Decision-Making Process Model Data-Flow Model Decision Process Mining |
| url | http://www.revistaie.ase.ro/content/69/05%20-%20Petrusel.pdf |
| work_keys_str_mv | AT razvanpetrusel integratingclickthroughandeyetrackinglogsfordecisionmakingprocessmining |