It’s Cool to be Healthy! The Effect of Perceived Coolness on the Adoption of Fitness Bands and Health Behaviour
Contemporary technology success is frequently associated with the competitive advantage of being cool. A fitness band is one of the smart wearable devices promoting health behaviours, which is one of the cool lifestyle trends in modern societies. Although past research established the profound effe...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
UUM Press
2023-01-01
|
| Series: | Journal of ICT |
| Subjects: | |
| Online Access: | https://e-journal.uum.edu.my/index.php/jict/article/view/16058 |
| _version_ | 1797948329966960640 |
|---|---|
| author | Nurdayana Mohamad Noor Izzal Asnira Zolkepli Bahiyah Omar |
| author_facet | Nurdayana Mohamad Noor Izzal Asnira Zolkepli Bahiyah Omar |
| author_sort | Nurdayana Mohamad Noor |
| collection | DOAJ |
| description |
Contemporary technology success is frequently associated with the competitive advantage of being cool. A fitness band is one of the
smart wearable devices promoting health behaviours, which is one of the cool lifestyle trends in modern societies. Although past research established the profound effects of coolness on user technology acceptance, the influencing role in fostering health behaviour remained obscure. To bridge the existing literature gap, the current study aims to examine the perception of coolness as a higher-order construct with multiple dimensions, namely originality, attractiveness, and sub-cultural appeals, by investigating the direct effect on fitness band adoption and indirect influence on users’ health behaviour. An online survey was conducted on 280 fitness band users, and the data was subsequently analysed via the Partial Least Squares-Structural Equation Modeling (PLS-SEM). The study results demonstrated that the perceived coolness of fitness bands significantly affects users’ device adoption levels, which subsequently influence personal health behaviour. This study thus contributes to health communication research by testing the coolness concept and developing the diffusioninnovation framework from current human-computer interaction literature. The findings would guide future developers of fitness bands to emphasise the coolness functions for higher degrees of adoption and positive impact on society.
|
| first_indexed | 2024-04-10T21:41:41Z |
| format | Article |
| id | doaj.art-9fb59910dba348bc9f1d721a565dc499 |
| institution | Directory Open Access Journal |
| issn | 1675-414X 2180-3862 |
| language | English |
| last_indexed | 2024-04-10T21:41:41Z |
| publishDate | 2023-01-01 |
| publisher | UUM Press |
| record_format | Article |
| series | Journal of ICT |
| spelling | doaj.art-9fb59910dba348bc9f1d721a565dc4992023-01-19T01:50:42ZengUUM PressJournal of ICT1675-414X2180-38622023-01-0122110.32890/jict2023.22.1.5It’s Cool to be Healthy! The Effect of Perceived Coolness on the Adoption of Fitness Bands and Health BehaviourNurdayana Mohamad Noor0Izzal Asnira Zolkepli1Bahiyah Omar2School of Communication, Universiti Sains Malaysia, MalaysiaSchool of Communication, Universiti Sains Malaysia, MalaysiaSchool of Communication, Universiti Sains Malaysia, Malaysia Contemporary technology success is frequently associated with the competitive advantage of being cool. A fitness band is one of the smart wearable devices promoting health behaviours, which is one of the cool lifestyle trends in modern societies. Although past research established the profound effects of coolness on user technology acceptance, the influencing role in fostering health behaviour remained obscure. To bridge the existing literature gap, the current study aims to examine the perception of coolness as a higher-order construct with multiple dimensions, namely originality, attractiveness, and sub-cultural appeals, by investigating the direct effect on fitness band adoption and indirect influence on users’ health behaviour. An online survey was conducted on 280 fitness band users, and the data was subsequently analysed via the Partial Least Squares-Structural Equation Modeling (PLS-SEM). The study results demonstrated that the perceived coolness of fitness bands significantly affects users’ device adoption levels, which subsequently influence personal health behaviour. This study thus contributes to health communication research by testing the coolness concept and developing the diffusioninnovation framework from current human-computer interaction literature. The findings would guide future developers of fitness bands to emphasise the coolness functions for higher degrees of adoption and positive impact on society. https://e-journal.uum.edu.my/index.php/jict/article/view/16058smart wearable deviceubiquitous computinghealth behaviourtechnology adoptionhuman computer interactionuser experience |
| spellingShingle | Nurdayana Mohamad Noor Izzal Asnira Zolkepli Bahiyah Omar It’s Cool to be Healthy! The Effect of Perceived Coolness on the Adoption of Fitness Bands and Health Behaviour Journal of ICT smart wearable device ubiquitous computing health behaviour technology adoption human computer interaction user experience |
| title | It’s Cool to be Healthy! The Effect of Perceived Coolness on the Adoption of Fitness Bands and Health Behaviour |
| title_full | It’s Cool to be Healthy! The Effect of Perceived Coolness on the Adoption of Fitness Bands and Health Behaviour |
| title_fullStr | It’s Cool to be Healthy! The Effect of Perceived Coolness on the Adoption of Fitness Bands and Health Behaviour |
| title_full_unstemmed | It’s Cool to be Healthy! The Effect of Perceived Coolness on the Adoption of Fitness Bands and Health Behaviour |
| title_short | It’s Cool to be Healthy! The Effect of Perceived Coolness on the Adoption of Fitness Bands and Health Behaviour |
| title_sort | it s cool to be healthy the effect of perceived coolness on the adoption of fitness bands and health behaviour |
| topic | smart wearable device ubiquitous computing health behaviour technology adoption human computer interaction user experience |
| url | https://e-journal.uum.edu.my/index.php/jict/article/view/16058 |
| work_keys_str_mv | AT nurdayanamohamadnoor itscooltobehealthytheeffectofperceivedcoolnessontheadoptionoffitnessbandsandhealthbehaviour AT izzalasnirazolkepli itscooltobehealthytheeffectofperceivedcoolnessontheadoptionoffitnessbandsandhealthbehaviour AT bahiyahomar itscooltobehealthytheeffectofperceivedcoolnessontheadoptionoffitnessbandsandhealthbehaviour |