Continuous Intention to Use Mobile Banking Apps: Empirical Study in Iraq
Mobile banking on applications is increasingly becoming an effective channel in the development of banking services. The increase in smartphone penetration globally and customers spending more time on business applications raise questions for bank managers on how to entice customers to continue usin...
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| Format: | Article |
| Language: | English |
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University of Miskolc
2022-07-01
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| Series: | Theory, Methodology, Practice |
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| _version_ | 1797821304157503488 |
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| author | Al Laheebi Ghayth Ali Jarad |
| author_facet | Al Laheebi Ghayth Ali Jarad |
| author_sort | Al Laheebi Ghayth Ali Jarad |
| collection | DOAJ |
| description | Mobile banking on applications is increasingly becoming an effective channel in the development of banking services. The increase in smartphone penetration globally and customers spending more time on business applications raise questions for bank managers on how to entice customers to continue using mobile banking applications. This study examines factors influencing the continuous intention to use mobile banking applications by combining, the technology acceptance model TAM model and trust factor. Research indicates that perceived usefulness and trust directly influence continuous intention to use mobile banking apps, while perceived ease-of-use and perceived risk indirectly influence continuance intention to use mobile banking apps through the trust factor. the moderating effect of demographics factors found that higher age will negatively affect the relationship between trust and continuous intention to use mobile banking apps. |
| first_indexed | 2024-03-13T09:50:56Z |
| format | Article |
| id | doaj.art-9fc49df8d98d4302ba4ad55e63394498 |
| institution | Directory Open Access Journal |
| issn | 1589-3413 2415-9883 |
| language | English |
| last_indexed | 2024-03-13T09:50:56Z |
| publishDate | 2022-07-01 |
| publisher | University of Miskolc |
| record_format | Article |
| series | Theory, Methodology, Practice |
| spelling | doaj.art-9fc49df8d98d4302ba4ad55e633944982023-05-24T10:07:02ZengUniversity of MiskolcTheory, Methodology, Practice1589-34132415-98832022-07-011816174https://doi.org/10.18096/TMP.2022.01.05Continuous Intention to Use Mobile Banking Apps: Empirical Study in Iraq Al Laheebi Ghayth Ali Jarad 0University of MiskolcMobile banking on applications is increasingly becoming an effective channel in the development of banking services. The increase in smartphone penetration globally and customers spending more time on business applications raise questions for bank managers on how to entice customers to continue using mobile banking applications. This study examines factors influencing the continuous intention to use mobile banking applications by combining, the technology acceptance model TAM model and trust factor. Research indicates that perceived usefulness and trust directly influence continuous intention to use mobile banking apps, while perceived ease-of-use and perceived risk indirectly influence continuance intention to use mobile banking apps through the trust factor. the moderating effect of demographics factors found that higher age will negatively affect the relationship between trust and continuous intention to use mobile banking apps.technology acceptance model (tam)mobile bankingiraq |
| spellingShingle | Al Laheebi Ghayth Ali Jarad Continuous Intention to Use Mobile Banking Apps: Empirical Study in Iraq Theory, Methodology, Practice technology acceptance model (tam) mobile banking iraq |
| title | Continuous Intention to Use Mobile Banking Apps: Empirical Study in Iraq |
| title_full | Continuous Intention to Use Mobile Banking Apps: Empirical Study in Iraq |
| title_fullStr | Continuous Intention to Use Mobile Banking Apps: Empirical Study in Iraq |
| title_full_unstemmed | Continuous Intention to Use Mobile Banking Apps: Empirical Study in Iraq |
| title_short | Continuous Intention to Use Mobile Banking Apps: Empirical Study in Iraq |
| title_sort | continuous intention to use mobile banking apps empirical study in iraq |
| topic | technology acceptance model (tam) mobile banking iraq |
| work_keys_str_mv | AT allaheebighaythalijarad continuousintentiontousemobilebankingappsempiricalstudyiniraq |