Pengaruh Persepsi Label Halal Terhadap Preferensi Konsumen pada Restoran Pizza Hut dan KFC di Yogyakarta
Halal label has an important role to make consumers recognize easily the quality of products, especially to Muslim consumers. It has enhanced the image of products’s cleaness, purity, and no harm. The non-Muslims are also give positif feedback about halal label. This study aims to determine the cons...
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| Format: | Article |
| Language: | English |
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University of Muhammadiyah Malang
2019-06-01
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| Series: | Falah: Jurnal Ekonomi Syariah |
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| Online Access: | http://ejournal.umm.ac.id/index.php/JES/article/view/7960 |