Locally Grown: Examining Attitudes and Perceptions About Organic Cotton Production and Manufacturing Between Mississippi Cotton Growers and Consumers
The purpose of this study is to examine attitudes and perceptions about organic cotton of Mississippi cotton growers and producers in comparison to fashionconscious consumers, including advantages/disadvantages of growing and production processes, quality control, consumer preferences, and competiti...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Mississippi State University
2016-06-01
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| Series: | Journal of Human Sciences and Extension |
| Subjects: | |
| Online Access: | https://scholarsjunction.msstate.edu/jhse/vol4/iss2/10/ |
| _version_ | 1798014560464011264 |
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| author | Charles Freeman Jordan Holley |
| author_facet | Charles Freeman Jordan Holley |
| author_sort | Charles Freeman |
| collection | DOAJ |
| description | The purpose of this study is to examine attitudes and perceptions about organic cotton of Mississippi cotton growers and producers in comparison to fashionconscious consumers, including advantages/disadvantages of growing and production processes, quality control, consumer preferences, and competitive price structures/profit margins. A sample size of 16 local Mississippi growers and/or producers and 44 undergraduate students at a mid-major Southeastern university were chosen to participate in the study. Instruments were developed based on current research and the definition of organic cotton production defined by the United States Department of Agriculture. Results indicate 75% of growers and producers do not perceive a quality difference between organic and conventionally grown cotton, while 72.7% of the consumers report organically grown cotton is capable of producing a higher quality product compared to conventionally grown cotton. Even with an increase in organic cotton prices , only 25% of growers and producers would be willing to convert, while a majority (52.3%) of consumers would not be willing to spend more than 25% extra for an organically grown cotton product. Consumers indicate the negative effects of conventionally grown cotton, yet many report little knowledge about organic cotton production, while growers/producers immediately dismiss organically grown cotton as marketing strategy. |
| first_indexed | 2024-04-11T15:19:36Z |
| format | Article |
| id | doaj.art-9ffc36eba02241c2baaf1703e2b74e26 |
| institution | Directory Open Access Journal |
| issn | 2325-5226 |
| language | English |
| last_indexed | 2024-04-11T15:19:36Z |
| publishDate | 2016-06-01 |
| publisher | Mississippi State University |
| record_format | Article |
| series | Journal of Human Sciences and Extension |
| spelling | doaj.art-9ffc36eba02241c2baaf1703e2b74e262022-12-22T04:16:24ZengMississippi State UniversityJournal of Human Sciences and Extension2325-52262016-06-0142141147https://doi.org/10.54718/GHHX1071Locally Grown: Examining Attitudes and Perceptions About Organic Cotton Production and Manufacturing Between Mississippi Cotton Growers and ConsumersCharles Freeman 0Jordan Holley 1Mississippi State University Mississippi State University The purpose of this study is to examine attitudes and perceptions about organic cotton of Mississippi cotton growers and producers in comparison to fashionconscious consumers, including advantages/disadvantages of growing and production processes, quality control, consumer preferences, and competitive price structures/profit margins. A sample size of 16 local Mississippi growers and/or producers and 44 undergraduate students at a mid-major Southeastern university were chosen to participate in the study. Instruments were developed based on current research and the definition of organic cotton production defined by the United States Department of Agriculture. Results indicate 75% of growers and producers do not perceive a quality difference between organic and conventionally grown cotton, while 72.7% of the consumers report organically grown cotton is capable of producing a higher quality product compared to conventionally grown cotton. Even with an increase in organic cotton prices , only 25% of growers and producers would be willing to convert, while a majority (52.3%) of consumers would not be willing to spend more than 25% extra for an organically grown cotton product. Consumers indicate the negative effects of conventionally grown cotton, yet many report little knowledge about organic cotton production, while growers/producers immediately dismiss organically grown cotton as marketing strategy.https://scholarsjunction.msstate.edu/jhse/vol4/iss2/10/cottonorganicconsumergrower |
| spellingShingle | Charles Freeman Jordan Holley Locally Grown: Examining Attitudes and Perceptions About Organic Cotton Production and Manufacturing Between Mississippi Cotton Growers and Consumers Journal of Human Sciences and Extension cotton organic consumer grower |
| title | Locally Grown: Examining Attitudes and Perceptions About Organic Cotton Production and Manufacturing Between Mississippi Cotton Growers and Consumers |
| title_full | Locally Grown: Examining Attitudes and Perceptions About Organic Cotton Production and Manufacturing Between Mississippi Cotton Growers and Consumers |
| title_fullStr | Locally Grown: Examining Attitudes and Perceptions About Organic Cotton Production and Manufacturing Between Mississippi Cotton Growers and Consumers |
| title_full_unstemmed | Locally Grown: Examining Attitudes and Perceptions About Organic Cotton Production and Manufacturing Between Mississippi Cotton Growers and Consumers |
| title_short | Locally Grown: Examining Attitudes and Perceptions About Organic Cotton Production and Manufacturing Between Mississippi Cotton Growers and Consumers |
| title_sort | locally grown examining attitudes and perceptions about organic cotton production and manufacturing between mississippi cotton growers and consumers |
| topic | cotton organic consumer grower |
| url | https://scholarsjunction.msstate.edu/jhse/vol4/iss2/10/ |
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