Popular culture and intercultural communication: The voice and the echo
The primary goal of popular culture as the dominant form of culture in the 21st century should be to unite people in a cultural synergy. Popular culture as such should insist on the richness of diversity, not on stereotypes, which is the case today. This paper will analyze the concepts of communicat...
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| Format: | Article |
| Language: | English |
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Faculty of Philosophy, Kosovska Mitrovica
2022-01-01
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| Series: | Zbornik Radova Filozofskog Fakulteta u Prištini |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0354-3293/2022/0354-32932202013B.pdf |
| _version_ | 1817996888945721344 |
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| author | Bakić-Mirić Nataša M. Janković Anita V. Stojković Nadežda M. |
| author_facet | Bakić-Mirić Nataša M. Janković Anita V. Stojković Nadežda M. |
| author_sort | Bakić-Mirić Nataša M. |
| collection | DOAJ |
| description | The primary goal of popular culture as the dominant form of culture in the 21st century should be to unite people in a cultural synergy. Popular culture as such should insist on the richness of diversity, not on stereotypes, which is the case today. This paper will analyze the concepts of communication, culture, intercultural communication, cultural imperialism as well as the influence of popular culture on intercultural communication. Popular culture is a key component in creating a social identity in the 21st century. It provides a sense of belonging and togetherness to people around the globe. That is why they rely on popular culture to understand the world around them, and for most people, the view of the world exists only through the prism of popular culture. Although popular culture could be a hybrid space for bringing cultures closer, this is impossible today because the media deepens the gap between cultures with negative stereotypes by looking at other cultures through their own cultural prism. In order for cultures to come closer to one another, the media must be comprehensive in the way they present images in the broad category of meanings of the concepts of 'culture', 'race' and 'nation' so that people understand that culture exists on multiple levels of complexity, while popular culture presents a superficial (visible) part of culture based on which people mistakenly form a perception of a culture, which can be the cause of misunderstandings in intercultural communication. |
| first_indexed | 2024-04-14T02:30:12Z |
| format | Article |
| id | doaj.art-a01a6f15a3464ee49e6ba9360e25d17c |
| institution | Directory Open Access Journal |
| issn | 0354-3293 2217-8082 |
| language | English |
| last_indexed | 2024-04-14T02:30:12Z |
| publishDate | 2022-01-01 |
| publisher | Faculty of Philosophy, Kosovska Mitrovica |
| record_format | Article |
| series | Zbornik Radova Filozofskog Fakulteta u Prištini |
| spelling | doaj.art-a01a6f15a3464ee49e6ba9360e25d17c2022-12-22T02:17:43ZengFaculty of Philosophy, Kosovska MitrovicaZbornik Radova Filozofskog Fakulteta u Prištini0354-32932217-80822022-01-01522132810.5937/zrffp52-339200354-32932202013BPopular culture and intercultural communication: The voice and the echoBakić-Mirić Nataša M.0Janković Anita V.1Stojković Nadežda M.2Univerzitet u Prištini sa privremenim sedištem u Kosovskoj Mitrovici, Filozofski fakultet, Katedra za engleski jezik i književnost, SerbiaUniverzitet u Prištini sa privremenim sedištem u Kosovskoj Mitrovici, Filozofski fakultet Katedra za engleski jezik i književnost, SerbiaUniverzitet u Nišu, Elektronski fakultet, Katedra za opšteobrazovne predmete, SerbiaThe primary goal of popular culture as the dominant form of culture in the 21st century should be to unite people in a cultural synergy. Popular culture as such should insist on the richness of diversity, not on stereotypes, which is the case today. This paper will analyze the concepts of communication, culture, intercultural communication, cultural imperialism as well as the influence of popular culture on intercultural communication. Popular culture is a key component in creating a social identity in the 21st century. It provides a sense of belonging and togetherness to people around the globe. That is why they rely on popular culture to understand the world around them, and for most people, the view of the world exists only through the prism of popular culture. Although popular culture could be a hybrid space for bringing cultures closer, this is impossible today because the media deepens the gap between cultures with negative stereotypes by looking at other cultures through their own cultural prism. In order for cultures to come closer to one another, the media must be comprehensive in the way they present images in the broad category of meanings of the concepts of 'culture', 'race' and 'nation' so that people understand that culture exists on multiple levels of complexity, while popular culture presents a superficial (visible) part of culture based on which people mistakenly form a perception of a culture, which can be the cause of misunderstandings in intercultural communication.https://scindeks-clanci.ceon.rs/data/pdf/0354-3293/2022/0354-32932202013B.pdfculturecommunicationintercultural communicationpopular culturestereotypescultural imperialism |
| spellingShingle | Bakić-Mirić Nataša M. Janković Anita V. Stojković Nadežda M. Popular culture and intercultural communication: The voice and the echo Zbornik Radova Filozofskog Fakulteta u Prištini culture communication intercultural communication popular culture stereotypes cultural imperialism |
| title | Popular culture and intercultural communication: The voice and the echo |
| title_full | Popular culture and intercultural communication: The voice and the echo |
| title_fullStr | Popular culture and intercultural communication: The voice and the echo |
| title_full_unstemmed | Popular culture and intercultural communication: The voice and the echo |
| title_short | Popular culture and intercultural communication: The voice and the echo |
| title_sort | popular culture and intercultural communication the voice and the echo |
| topic | culture communication intercultural communication popular culture stereotypes cultural imperialism |
| url | https://scindeks-clanci.ceon.rs/data/pdf/0354-3293/2022/0354-32932202013B.pdf |
| work_keys_str_mv | AT bakicmiricnatasam popularcultureandinterculturalcommunicationthevoiceandtheecho AT jankovicanitav popularcultureandinterculturalcommunicationthevoiceandtheecho AT stojkovicnadezdam popularcultureandinterculturalcommunicationthevoiceandtheecho |