Does pro-environmental attitude predicts pro-environmental behavior? Comparing sustainability connection in emotional and cognitive environments among football fans and university students
Environmental sustainability is an imperative topic in contemporary business-related research, aiming to understand and predict how individuals' environmentally friendly behaviors can be encouraged. This research aims to empirically examine the relationship between individuals' pro-environ...
| Main Authors: | , , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2023-11-01
|
| Series: | Heliyon |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2405844023089661 |
| _version_ | 1797429777039097856 |
|---|---|
| author | Ricardo Cayolla Marco Escadas Brian P. McCullough Rui Biscaia Ana Cabilhas Teresa Santos |
| author_facet | Ricardo Cayolla Marco Escadas Brian P. McCullough Rui Biscaia Ana Cabilhas Teresa Santos |
| author_sort | Ricardo Cayolla |
| collection | DOAJ |
| description | Environmental sustainability is an imperative topic in contemporary business-related research, aiming to understand and predict how individuals' environmentally friendly behaviors can be encouraged. This research aims to empirically examine the relationship between individuals' pro-environmental attitude and pro-environmental behavior; and to compare two groups of individuals that encompass emotional and cognitive links to environmental sustainability: emotionally involved sport fans and socially conscious university students. Two studies, involving more than 1400 respondents, were conducted. Study 1 uses structural equation modelling (SEM) to test the relationship between consumers' environmental attitudes and environmental behaviors. Study 2 uses SEM multigroup analysis to compare the attitudes and behaviors of sport fans and university students. The results showed that participants’ pro-environmental attitude had a positive and significant effect on pro-environmental behavior. The type of consumer plays an important role in strengthening the relationship between pro-environmental attitude and pro-environmental behavior. Despite the higher average levels of pro-environmental attitude and pro-environment behavior evidenced by the sport fans, the influence of attitude on behavior is higher on socially conscious students, the group with a more cognitive and intrinsic link with the natural environment and sustainability initiatives. Despite the positive link attitudes-behaviors, empirical insights suggest that the connection between sport fans and the club is vital to reinforce the commitment with a stronger match between attitudes and behaviors. The findings also have implications for practitioners and policymakers in optimizing their strategies to encourage effective pro-environmental actions. |
| first_indexed | 2024-03-09T09:19:05Z |
| format | Article |
| id | doaj.art-a03153372a7644b2aee1f1838ee63694 |
| institution | Directory Open Access Journal |
| issn | 2405-8440 |
| language | English |
| last_indexed | 2024-03-09T09:19:05Z |
| publishDate | 2023-11-01 |
| publisher | Elsevier |
| record_format | Article |
| series | Heliyon |
| spelling | doaj.art-a03153372a7644b2aee1f1838ee636942023-12-02T07:04:08ZengElsevierHeliyon2405-84402023-11-01911e21758Does pro-environmental attitude predicts pro-environmental behavior? Comparing sustainability connection in emotional and cognitive environments among football fans and university studentsRicardo Cayolla0Marco Escadas1Brian P. McCullough2Rui Biscaia3Ana Cabilhas4Teresa Santos5Portucalense University, Department of Economics and Management, REMIT/Consumer Neuroscience Lab, Rua Dr. António Bernardino de Almeida, n.° 541/619, 4200-072 Porto, Portugal; Corresponding author.University of Minho, School of Economics and Management, Campus de Gualtar, 4710-057 Braga, Portugal; Portucalense University, Department of Economics and Management, REMIT/Consumer Neuroscience Lab, Rua Dr. António Bernardino de Almeida, n.° 541/619, 4200-072 Porto, PortugalTexas A.M. University, Health and Kinesiology, College of Education and Human Development, USADepartment for Health, Faculty of Humanities and Social Sciences, University of Bath, Claverton Down, Bath BA2 7AY, United KingdomUniversidade do Porto, PortugalFC Porto, PortugalEnvironmental sustainability is an imperative topic in contemporary business-related research, aiming to understand and predict how individuals' environmentally friendly behaviors can be encouraged. This research aims to empirically examine the relationship between individuals' pro-environmental attitude and pro-environmental behavior; and to compare two groups of individuals that encompass emotional and cognitive links to environmental sustainability: emotionally involved sport fans and socially conscious university students. Two studies, involving more than 1400 respondents, were conducted. Study 1 uses structural equation modelling (SEM) to test the relationship between consumers' environmental attitudes and environmental behaviors. Study 2 uses SEM multigroup analysis to compare the attitudes and behaviors of sport fans and university students. The results showed that participants’ pro-environmental attitude had a positive and significant effect on pro-environmental behavior. The type of consumer plays an important role in strengthening the relationship between pro-environmental attitude and pro-environmental behavior. Despite the higher average levels of pro-environmental attitude and pro-environment behavior evidenced by the sport fans, the influence of attitude on behavior is higher on socially conscious students, the group with a more cognitive and intrinsic link with the natural environment and sustainability initiatives. Despite the positive link attitudes-behaviors, empirical insights suggest that the connection between sport fans and the club is vital to reinforce the commitment with a stronger match between attitudes and behaviors. The findings also have implications for practitioners and policymakers in optimizing their strategies to encourage effective pro-environmental actions.http://www.sciencedirect.com/science/article/pii/S2405844023089661Pro-environmental attitudePro-environmental behaviorSport fansSustainabilityUniversity students |
| spellingShingle | Ricardo Cayolla Marco Escadas Brian P. McCullough Rui Biscaia Ana Cabilhas Teresa Santos Does pro-environmental attitude predicts pro-environmental behavior? Comparing sustainability connection in emotional and cognitive environments among football fans and university students Heliyon Pro-environmental attitude Pro-environmental behavior Sport fans Sustainability University students |
| title | Does pro-environmental attitude predicts pro-environmental behavior? Comparing sustainability connection in emotional and cognitive environments among football fans and university students |
| title_full | Does pro-environmental attitude predicts pro-environmental behavior? Comparing sustainability connection in emotional and cognitive environments among football fans and university students |
| title_fullStr | Does pro-environmental attitude predicts pro-environmental behavior? Comparing sustainability connection in emotional and cognitive environments among football fans and university students |
| title_full_unstemmed | Does pro-environmental attitude predicts pro-environmental behavior? Comparing sustainability connection in emotional and cognitive environments among football fans and university students |
| title_short | Does pro-environmental attitude predicts pro-environmental behavior? Comparing sustainability connection in emotional and cognitive environments among football fans and university students |
| title_sort | does pro environmental attitude predicts pro environmental behavior comparing sustainability connection in emotional and cognitive environments among football fans and university students |
| topic | Pro-environmental attitude Pro-environmental behavior Sport fans Sustainability University students |
| url | http://www.sciencedirect.com/science/article/pii/S2405844023089661 |
| work_keys_str_mv | AT ricardocayolla doesproenvironmentalattitudepredictsproenvironmentalbehaviorcomparingsustainabilityconnectioninemotionalandcognitiveenvironmentsamongfootballfansanduniversitystudents AT marcoescadas doesproenvironmentalattitudepredictsproenvironmentalbehaviorcomparingsustainabilityconnectioninemotionalandcognitiveenvironmentsamongfootballfansanduniversitystudents AT brianpmccullough doesproenvironmentalattitudepredictsproenvironmentalbehaviorcomparingsustainabilityconnectioninemotionalandcognitiveenvironmentsamongfootballfansanduniversitystudents AT ruibiscaia doesproenvironmentalattitudepredictsproenvironmentalbehaviorcomparingsustainabilityconnectioninemotionalandcognitiveenvironmentsamongfootballfansanduniversitystudents AT anacabilhas doesproenvironmentalattitudepredictsproenvironmentalbehaviorcomparingsustainabilityconnectioninemotionalandcognitiveenvironmentsamongfootballfansanduniversitystudents AT teresasantos doesproenvironmentalattitudepredictsproenvironmentalbehaviorcomparingsustainabilityconnectioninemotionalandcognitiveenvironmentsamongfootballfansanduniversitystudents |