Research on Current Situation, Problems and Countermeasures of Cross-border E-commerce between China and ASEAN under the RCEP Background

In recent years, the scale of cross-border E-commerce in China has developed rapidly. ASEAN is an important market of cross-border E-commerce in China. With the signing and entry into force of RCEP, the favorable factors such as the decline of raw materials, production costs and commodity prices of...

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Main Authors: Zhang Lin, Zhang Jin
Format: Article
Language:English
Published: EDP Sciences 2023-01-01
Series:E3S Web of Conferences
Subjects:
Online Access:https://www.e3s-conferences.org/articles/e3sconf/pdf/2023/46/e3sconf_icmsem2023_04016.pdf
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author Zhang Lin
Zhang Jin
author_facet Zhang Lin
Zhang Jin
author_sort Zhang Lin
collection DOAJ
description In recent years, the scale of cross-border E-commerce in China has developed rapidly. ASEAN is an important market of cross-border E-commerce in China. With the signing and entry into force of RCEP, the favorable factors such as the decline of raw materials, production costs and commodity prices of the contracting countries will bring many opportunities as well as a series of challenges to the development of cross-border E-commerce between China and ASEAN. How to grasp the new opportunities brought by RCEP to promote the high-quality development of cross-border E-commerce in China is an urgent problem to be solved. Therefore, based on the analysis of the current situation of cross-border E-commerce cooperation between China and ASEAN and the customer portraits of some ASEAN member countries based on data mining, this paper finds out the existing problems, and puts forward some solutions from the aspects of optimizing the supervision system, establishing overseas warehouses, carrying out precise marketing, and cultivating compound crossborder E-commerce talents, so as to provide targeted reference value and practical guiding significance for cross-border E-commerce for China to seize opportunities and meet challenges under the RCEP background.
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spelling doaj.art-a03e67102bce416388d51dcf07899cb22023-08-02T13:21:23ZengEDP SciencesE3S Web of Conferences2267-12422023-01-014090401610.1051/e3sconf/202340904016e3sconf_icmsem2023_04016Research on Current Situation, Problems and Countermeasures of Cross-border E-commerce between China and ASEAN under the RCEP BackgroundZhang Lin0Zhang Jin1Chengdu Jincheng CollegeUniversity of MelbourneIn recent years, the scale of cross-border E-commerce in China has developed rapidly. ASEAN is an important market of cross-border E-commerce in China. With the signing and entry into force of RCEP, the favorable factors such as the decline of raw materials, production costs and commodity prices of the contracting countries will bring many opportunities as well as a series of challenges to the development of cross-border E-commerce between China and ASEAN. How to grasp the new opportunities brought by RCEP to promote the high-quality development of cross-border E-commerce in China is an urgent problem to be solved. Therefore, based on the analysis of the current situation of cross-border E-commerce cooperation between China and ASEAN and the customer portraits of some ASEAN member countries based on data mining, this paper finds out the existing problems, and puts forward some solutions from the aspects of optimizing the supervision system, establishing overseas warehouses, carrying out precise marketing, and cultivating compound crossborder E-commerce talents, so as to provide targeted reference value and practical guiding significance for cross-border E-commerce for China to seize opportunities and meet challenges under the RCEP background.https://www.e3s-conferences.org/articles/e3sconf/pdf/2023/46/e3sconf_icmsem2023_04016.pdfrcepchina-aseane-commercecountermeasures
spellingShingle Zhang Lin
Zhang Jin
Research on Current Situation, Problems and Countermeasures of Cross-border E-commerce between China and ASEAN under the RCEP Background
E3S Web of Conferences
rcep
china-asean
e-commerce
countermeasures
title Research on Current Situation, Problems and Countermeasures of Cross-border E-commerce between China and ASEAN under the RCEP Background
title_full Research on Current Situation, Problems and Countermeasures of Cross-border E-commerce between China and ASEAN under the RCEP Background
title_fullStr Research on Current Situation, Problems and Countermeasures of Cross-border E-commerce between China and ASEAN under the RCEP Background
title_full_unstemmed Research on Current Situation, Problems and Countermeasures of Cross-border E-commerce between China and ASEAN under the RCEP Background
title_short Research on Current Situation, Problems and Countermeasures of Cross-border E-commerce between China and ASEAN under the RCEP Background
title_sort research on current situation problems and countermeasures of cross border e commerce between china and asean under the rcep background
topic rcep
china-asean
e-commerce
countermeasures
url https://www.e3s-conferences.org/articles/e3sconf/pdf/2023/46/e3sconf_icmsem2023_04016.pdf
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