User’s Trust in Internet Services: Calculation Bases
This article explores the theoretical foundations of calculating the user’s trust in Internet services. The author conceptualized trust as a rational action and used the metaphor of calculation to examine the main objective factors that affect trust in internet services. These factors were divided i...
Main Author: | Mikhail S. Alekseev |
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Format: | Article |
Language: | English |
Published: |
Kemerovo State University
2023-04-01
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Series: | Виртуальная коммуникация и социальные сети |
Subjects: |
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