An Ad-Driven Measurement Technique for Monitoring the Browser Marketplace
In this paper we present a novel active measurement methodology for monitoring the browser market landscape. It leverages the display ads delivered through online advertising campaigns to collect the browser brand and version of the device receiving the ad. While providing a similar accuracy to trad...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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IEEE
2019-01-01
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| Series: | IEEE Access |
| Subjects: | |
| Online Access: | https://ieeexplore.ieee.org/document/8932475/ |
| _version_ | 1818444302333771776 |
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| author | Patricia Callejo Ruben Cuevas Angel Cuevas |
| author_facet | Patricia Callejo Ruben Cuevas Angel Cuevas |
| author_sort | Patricia Callejo |
| collection | DOAJ |
| description | In this paper we present a novel active measurement methodology for monitoring the browser market landscape. It leverages the display ads delivered through online advertising campaigns to collect the browser brand and version of the device receiving the ad. While providing a similar accuracy to traditional techniques based on passive measurements, our methodology offers some advantages: (i) a lower entry barrier for researchers and practitioners interested in measuring the browser marketplace; (ii) it allows targeted measurements, which can be useful to fix biases in the data sample or to analyze specific aspects of the browser market. We analyze the performance, accuracy, and capabilities of our methodology through real experiments that overall produced more than 6M measurements. |
| first_indexed | 2024-12-14T19:13:46Z |
| format | Article |
| id | doaj.art-a04412dade8448beb0a8e926fb27d34a |
| institution | Directory Open Access Journal |
| issn | 2169-3536 |
| language | English |
| last_indexed | 2024-12-14T19:13:46Z |
| publishDate | 2019-01-01 |
| publisher | IEEE |
| record_format | Article |
| series | IEEE Access |
| spelling | doaj.art-a04412dade8448beb0a8e926fb27d34a2022-12-21T22:50:39ZengIEEEIEEE Access2169-35362019-01-01718133918134710.1109/ACCESS.2019.29597318932475An Ad-Driven Measurement Technique for Monitoring the Browser MarketplacePatricia Callejo0https://orcid.org/0000-0001-6124-6213Ruben Cuevas1https://orcid.org/0000-0002-1440-8360Angel Cuevas2https://orcid.org/0000-0002-5738-0820IMDEA Networks Institute, Leganés, SpainTelematic Engineering Department, Universidad Carlos III of Madrid, Leganés, SpainTelematic Engineering Department, Universidad Carlos III of Madrid, Leganés, SpainIn this paper we present a novel active measurement methodology for monitoring the browser market landscape. It leverages the display ads delivered through online advertising campaigns to collect the browser brand and version of the device receiving the ad. While providing a similar accuracy to traditional techniques based on passive measurements, our methodology offers some advantages: (i) a lower entry barrier for researchers and practitioners interested in measuring the browser marketplace; (ii) it allows targeted measurements, which can be useful to fix biases in the data sample or to analyze specific aspects of the browser market. We analyze the performance, accuracy, and capabilities of our methodology through real experiments that overall produced more than 6M measurements.https://ieeexplore.ieee.org/document/8932475/Active measurementsadsbrowser market place |
| spellingShingle | Patricia Callejo Ruben Cuevas Angel Cuevas An Ad-Driven Measurement Technique for Monitoring the Browser Marketplace IEEE Access Active measurements ads browser market place |
| title | An Ad-Driven Measurement Technique for Monitoring the Browser Marketplace |
| title_full | An Ad-Driven Measurement Technique for Monitoring the Browser Marketplace |
| title_fullStr | An Ad-Driven Measurement Technique for Monitoring the Browser Marketplace |
| title_full_unstemmed | An Ad-Driven Measurement Technique for Monitoring the Browser Marketplace |
| title_short | An Ad-Driven Measurement Technique for Monitoring the Browser Marketplace |
| title_sort | ad driven measurement technique for monitoring the browser marketplace |
| topic | Active measurements ads browser market place |
| url | https://ieeexplore.ieee.org/document/8932475/ |
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