Increasing competitiveness with intercompany integration of logistics and marketing functions
Research of different scientific disciplines, such as management strategies, organizational theories and marketing, has in the past explored relations of mutual influences and the importance of cooperation of different functions in a company. The increased focus towards the logistics function has po...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2015-09-01
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| Series: | Production Engineering Archives |
| Subjects: | |
| Online Access: | http://www.qpij.pl/en/attachment/id/390 |
| _version_ | 1811311303461961728 |
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| author | Darja Topolšek Borut Jereb Tina Cvahte |
| author_facet | Darja Topolšek Borut Jereb Tina Cvahte |
| author_sort | Darja Topolšek |
| collection | DOAJ |
| description | Research of different scientific disciplines, such as management strategies, organizational theories and marketing, has in the past explored relations of mutual influences and the importance of cooperation of different functions in a company. The increased focus towards the logistics function has potential to increase competitiveness. This is especially true for globally focused production companies. In any company, logistics functions cooperate with various related functions such as production, marketing, procurement, engineering or developing new products as well as with financial functions. Each of the aforementioned connections or cooperation among logistics and its complemen-tary functions can have a decisive effect on the company's competitiveness. Using a survey, we determined which activities in the surveyed companies are performed by the logistical function together with the marketing function and which activities they suggest should be per-formed together but are currently not, meaning they are co-dependent. Since interfunctional integration between logistics and marketing increases the success of a company, we also examined the connection of the current joint performance of activities and the suggested joint performance of activities among the before mentioned sectors, connected to the success of the company. To examine these connections among the logistical and marketing functions, Explanatory Factor Analysis (EFA), Confirmatory Factor Analysis (CFA) and Structural Equation Modelling (SEM) were performed. |
| first_indexed | 2024-04-13T10:16:35Z |
| format | Article |
| id | doaj.art-a04cea059e6e4b11bb3e25a35426fff2 |
| institution | Directory Open Access Journal |
| issn | 2353-5156 2353-7779 |
| language | English |
| last_indexed | 2024-04-13T10:16:35Z |
| publishDate | 2015-09-01 |
| publisher | Sciendo |
| record_format | Article |
| series | Production Engineering Archives |
| spelling | doaj.art-a04cea059e6e4b11bb3e25a35426fff22022-12-22T02:50:43ZengSciendoProduction Engineering Archives2353-51562353-77792015-09-018/3(2015)69Increasing competitiveness with intercompany integration of logistics and marketing functionsDarja Topolšek0Borut Jereb1Tina Cvahte2University of MariborUniversity of MariborUniversity of MariborResearch of different scientific disciplines, such as management strategies, organizational theories and marketing, has in the past explored relations of mutual influences and the importance of cooperation of different functions in a company. The increased focus towards the logistics function has potential to increase competitiveness. This is especially true for globally focused production companies. In any company, logistics functions cooperate with various related functions such as production, marketing, procurement, engineering or developing new products as well as with financial functions. Each of the aforementioned connections or cooperation among logistics and its complemen-tary functions can have a decisive effect on the company's competitiveness. Using a survey, we determined which activities in the surveyed companies are performed by the logistical function together with the marketing function and which activities they suggest should be per-formed together but are currently not, meaning they are co-dependent. Since interfunctional integration between logistics and marketing increases the success of a company, we also examined the connection of the current joint performance of activities and the suggested joint performance of activities among the before mentioned sectors, connected to the success of the company. To examine these connections among the logistical and marketing functions, Explanatory Factor Analysis (EFA), Confirmatory Factor Analysis (CFA) and Structural Equation Modelling (SEM) were performed.http://www.qpij.pl/en/attachment/id/390IntegrationLogisticsMarketingSEM |
| spellingShingle | Darja Topolšek Borut Jereb Tina Cvahte Increasing competitiveness with intercompany integration of logistics and marketing functions Production Engineering Archives Integration Logistics Marketing SEM |
| title | Increasing competitiveness with intercompany integration of logistics and marketing functions |
| title_full | Increasing competitiveness with intercompany integration of logistics and marketing functions |
| title_fullStr | Increasing competitiveness with intercompany integration of logistics and marketing functions |
| title_full_unstemmed | Increasing competitiveness with intercompany integration of logistics and marketing functions |
| title_short | Increasing competitiveness with intercompany integration of logistics and marketing functions |
| title_sort | increasing competitiveness with intercompany integration of logistics and marketing functions |
| topic | Integration Logistics Marketing SEM |
| url | http://www.qpij.pl/en/attachment/id/390 |
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