Increasing competitiveness with intercompany integration of logistics and marketing functions
Research of different scientific disciplines, such as management strategies, organizational theories and marketing, has in the past explored relations of mutual influences and the importance of cooperation of different functions in a company. The increased focus towards the logistics function has po...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2015-09-01
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| Series: | Production Engineering Archives |
| Subjects: | |
| Online Access: | http://www.qpij.pl/en/attachment/id/390 |